From the course: LinkedIn Ads: Smart Tips and Tricks That Drive Results
Join today to access over 25,000 courses taught by industry experts.
LinkedIn Revenue Attribution Report tips - LinkedIn Tutorial
From the course: LinkedIn Ads: Smart Tips and Tricks That Drive Results
LinkedIn Revenue Attribution Report tips
- [Presenter] Do you wish there was an automatic way to report on pipeline and sales from your LinkedIn Ads? Well, LinkedIn's new Revenue Attribution Report is the answer. We'll walk through this new report in this video. The Revenue Attribution Report, or the RAR, shows how LinkedIn campaigns impact your pipeline and your revenue. It breaks down top line stats, funnel metrics, and conversion insights. This report can help shed light on interactions that may not be tracked in your CRM. Since many demand generation strategies start focused on content and consumption, like reading a post or watching a video, many of those touch points never end up tracked to the CRM. In the RAR, you can see how many leads, opportunities, and closed won deals were connected to LinkedIn interactions. Additionally, you can see what the opportunity win rate is of those deals, along with the average deal size and average days to close. These are great to compare against your company's stats as a whole to see…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.