From the course: Marketing Automation: How to Build a Successful Campaign
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Campaign optimization
From the course: Marketing Automation: How to Build a Successful Campaign
Campaign optimization
Your marketing automation campaign is running and you've been tracking the results for some time now. But what if it isn't producing the way it should? You need to optimize. Optimizing a marketing automation campaign can help improve its performance and achieve better results. In this lesson, I will show you how to consistently produce results and make your team and your company extremely happy by optimizing their marketing automation platform investment. The first area to review is your target audience. Poor performance could be a symptom of a mismatch between your target audience and your messaging. Review your target audience again. Ensure that you are reaching the right people with the right message. With the right audience targeted, review your list segmentation. Rather than sending the same message to your entire group, proper list segmentation allows you to send targeted and relevant messages to each group. This increases the campaign's chances of resonating with your audience…
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