From the course: Marketing on LinkedIn

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Create a content strategy for LinkedIn

Create a content strategy for LinkedIn - LinkedIn Tutorial

From the course: Marketing on LinkedIn

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Create a content strategy for LinkedIn

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- A strong personal presence on LinkedIn can set you apart from your competitors and help you to attract your ideal clients and greater opportunities. Sounds pretty good, right? But before you start creating irresistible, personal brand content, you need a content strategy. A personal brand content strategy helps you to clarify objectives, identify new opportunities, measure success, and set priorities, just like a corporate brand strategy would. Here's how to create your very own personal brand content strategy. Step one, identify what makes you unique. A strong personal brand depends on self-awareness. So take some time to narrow down what makes you you. Some of the questions that you may want to ask yourself are, what are your greatest skills and strengths? Don't downplay your talents. What are some of the skills that you know you've mastered? Are you a compelling writer? Super confident on camera, a gifted problem-solver, a natural leader. Write whatever makes you special. Also…

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