From the course: Marketing Strategy: Competitive Intelligence
Join today to access over 24,900 courses taught by industry experts.
Define and communicate your competitive position internally
From the course: Marketing Strategy: Competitive Intelligence
Define and communicate your competitive position internally
- [Instructor] Having a competitive advantage is no secret. You want to share these benefits by communicating frequently. However, your brand's advantage is only as good as your communication plan. First, establish how you'll communicate consistently about these advantages internally to your people. Why? You wouldn't want your customer service team saying your competitive advantage is the great relationships with customers when the executive team is saying your advantage is a high level of innovation, and the brand team is touting product quality in the market. Whatever your competitive advantage, you want your team company-wide to be on the same page. Communicate your findings internally by starting with your marketing communications department. Does this also include the PR people? Yes. Don't forget your PR team. They're tuned into what the public is saying about your products, yours, as well as competitors. What about the brand team? Make sure they all know the advantages too. The…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.