From the course: Media Training Essentials
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Navigate crisis communications
From the course: Media Training Essentials
Navigate crisis communications
- Most of the time we cannot anticipate when a crisis will hit. If you ever find yourself in a crisis, you may see that media outlets are now reaching out to you. Your inbox, your phone are blowing up with requests and you're juggling how to handle things internally. It's a lot, but we can prepare for situations like these so we are better equipped to handle them. So when a company faces a crisis situation, developing a solid communication strategy, is key. This will help streamline the message, avoid confusion and help with reputation management. In this video, I'm going to break down how you can prepare for a crisis situation and how to navigate them. The best way to begin preparing is to first identify who in the company will be handling the internal and external communications. This means everyone can count on one point person for drafting and disseminating all the information. Ideally, this person will either be a…
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