From the course: Retail Sales: The Importance of Listening

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Benefits of effective listening

Benefits of effective listening

- Better listeners are more likable. They're more successful. And research says they have better personal relationships too. That's right, cupid. And better listeners also deliver better customer service because that's what we're talking about, right? Here are three ways effective listening helps you deliver better service in retail. First, when you listen, you can fix your customer's problems faster and that keeps them from getting frustrated. Ever waited endlessly in a long line only to reach the front and be told you're in the wrong line, but you were in that wrong line because an employee who wasn't listening to you told you to get in that line? Bet you had some choice words for that suggestion box. My point is the faster we help customers, the happier they are. But to get to the root of their problem quickly, you have to listen. Okay, the second way effective listening helps is you'll make fewer mistakes because listening fully helps you to accurately uncover your customer's…

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