From the course: Sales Channel Management
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Channel strategy: SWOT analysis
From the course: Sales Channel Management
Channel strategy: SWOT analysis
- A number of years ago, I attended a seminar by a well-known business book author who was also a professor from a very prestigious business school. To add to his resume, he had also been an executive with a number of Fortune 1000 companies in the course of his career. He had a track record that was so impressive and he passed along his view of leadership and decision-making. He spoke of some major moves his companies made, and the process involved that include off-site meetings, executive team all-day sessions, and even hiring consultants at times to help formulate decisions. He said there's obviously a need, at times, for in-depth and intense reviews of the business, but sometimes as leaders we overcomplicate things. He told us his favorite, and often most productive tool for quick examination of his business was the SWOT analysis. The key advice stood for strengths, weaknesses, opportunities, threats. I was perplexed at the time, but as it turns out, that advice was so good that…
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