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Understand Shopify pages and posts

Understand Shopify pages and posts - Shopify Tutorial

From the course: Shopify Essential Training

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Understand Shopify pages and posts

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- [Instructor] There aren't any e-commerce sites out there that I know of that only show products. You usually talk about yourself on an About page or a contact page. Even amazon.com has an About page. They actually have a whole site about them. As a store owner, you want to sell product. That means you need to get people to your site and you need to build trust with your users so they'll actually follow through and make a purchase. Creating content on your site can help with both of these. Let's start with building trust. People want to know they can trust you, that you aren't just going to run away with their money and never ship the product. Things like social proof, where you can see reviews, helps quite a bit, as does referrals from friends. But when you're just getting started, you don't have enough social proof or enough customers telling their friends. So even if you get users to your site, many of them will not…

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