From the course: Social Media Marketing Foundations
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Develop marketing personas for your audience
From the course: Social Media Marketing Foundations
Develop marketing personas for your audience
- If you're trying to reach everyone on social media, chances are you may reach no one. Instead, identify who your audience is by creating marketing personas as part of your social media strategy. Targeting the right audience on social media is so important because understanding their demographics, challenges, and goals can inform how you personalize your messaging. This matters, as 62% of consumers said a brand would lose their loyalty if they're served irrelevant experiences, according to Statista. To better cater to your customers, develop marketing personas, which are semi-fictitious profiles that represent your ideal customers and include details about them based on your experience and research into their background, motivations, and more. The point of personas is to have them act as a single source of truth on who your audience is so you can reference them again when you're creating your social media campaigns.…
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