From the course: Telling Your Story on the Web in 60 Seconds

What is a 360˚ loop

From the course: Telling Your Story on the Web in 60 Seconds

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What is a 360˚ loop

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- One of my favorite types of content to post to social media, particularly these days that looping video will autoplay, is a 360 degree loop of a product. This is a great way to take something like a piece of art or a commercial product or something that you need to promote and create a cool piece of engaging content. It's really simple. It's just one shot, but how you shoot it matters. And what's really cool here is that in the social media timelines, if the video is short enough, most services are going to automatically loop that content. So as it plays back, it will just keep playing on the page continuously. This creates a sense of motion that will pull people in so they can look at the content and really is good at getting eyeballs. And because there's no need for narration or complexity, it's really easy to do. Now, maybe you're doing something like selling crafts online for an artist, or you have regular products that your company releases, or maybe it's just the sandwich of the day for the local deli. In any case, making something that looks awesome, that's simple and easy to reproduce gives you engaging content that you can post all the time. Now we're going to be using a simple pop-up studio. This type of studio can go in any environment. You could put it in the back of a room. You could put it in a conference room, you can leave it set up so you can use it regularly. If this is something that you need to produce every day. Or it can quickly get set up and taken down in just a couple of minutes. All right. Let's dig into some of the how to do this, but I think you understand the why. It's all about eyeballs and nothing pulls something in like a smooth hypnotic loop.

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