From the course: Writing a Business Case

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Make the investment case for your idea

Make the investment case for your idea

From the course: Writing a Business Case

Make the investment case for your idea

- A business case is usually approved and prioritized based mostly on its economics. You'll need a sense for how much investment you require, the timing of that investment and the ongoing costs of your idea. You'll also need to explain the positive financial impacts and how they accrue over time. This section will include key metrics like ROI, which is return on investment, IRR, internal rate of return on your investment, and NPV, the net present value of your idea. This section can include key metrics like market share, customer growth and other metrics that are core drivers of the financials of your business case. Depending on your organization, there may be compulsory metrics to include. Many organizations also have standard calculation methods and standard assumptions to use. Things like your NPV time horizon and discount rate may be specified for you because the organization wants to ensure that they're comparing…

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