From the course: Writing a Business Case
Join today to access over 24,900 courses taught by industry experts.
Write the executive summary
From the course: Writing a Business Case
Write the executive summary
- The first section of your business case is the executive summary. The executive summary is the first section, but it's the last one you'll write. It's a short summary of the entire business case that succinctly conveys the vital information about the project and lays out the entire story for the reader. People should be able to completely understand your idea and it's merits after reading the executive summary. Write the rest of your business case first. Once you have, go back and find key points from each section, assemble those into a story that flows. For tips on creating a story in the form of an executive summary, check out my course, "How To Get Your Ideas Approved". When I write an executive summary, the flow I like to follow defines the problem, explains the solution, describes the benefits of the solution, explains the cost of executing it, quantifies the benefits, articulates the risks of my plan, and lays out…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.