4creative’s Post

🚨💏 NEW WORK 💑🚨 is it a dream? Is it a nightmare? Or, is it our creative team messing with Gen Ai to add a 3rd lover into a relationship? Find out for yourself by feasting your eye holes on our bonkers promo for the equally bonkers Open House: The Great Sex Experiment on Channel 4. *important note* Yes, this is our first AI-led promo - but it was not a replacement for creative thinking. Human brains did the thinking and led the creative, but we wanted to play with the tools to push our dumb idea. As a way to embrace the weird, and see what happened when we let go of complete control. It was all done using an ethical platform (Adobe Firefly), and our creative brains stayed firmly in the driver’s seat. AI’s not the point—it’s just the chaos engine. 4creative Director of 4creative - Miketta Lane ECD+Creative Partner - David Wigglesworth Deputy ECD - Alexis Down Creative Director - Will Clark Creative - Chris Rice Creative Innovtion Director - Landy Slattery Producer - Sian Dennett Producer - Faye Gillespie HOP - Charlie Bettice Head of Creative Ops - John Trevor Channel4: Chief Marketing Officer - Katie Jackson Marketing Director - Amber Kirby Marketing Lead - Anna Kerr Marketing Executive - Gabi Schuman Planner - Thomas Schofield Commissioning Editor - Tim Hancock Ai Tools: Adobe Firefly, Adobe Post: jonathan myers at Lucky Cat Productions LLC  Audio: Craig Budd at Lucky Cat Productions