Our CEO Carlos Hidalgo sat down with Bill Woods from 50 Marketing to discuss marketing leadership, fractional work, and strategy versus "random acts of marketing". Some great insights! #marketing #b2b #cmo #leadership #fractional

A gradual trend that I've noticed in senior marketing positions over the past year is the 'rebrand' of the CMO role. I've seen or worked with Chief Digital Officer, Chief Customer Officer, or Chief Growth Officer, VP of Marketing without a CMO role in the business at all. So, should the CMO title evolve to better reflect today’s marketing challenges? That's the topic-de-jour of The Marketing Update Podcast SubStack this week. Read or free and subscribe for bi-weekly marketing topics, AND playbooks on how to address them. #cmo #marketingchallenges #substack

Too much B2B marketing ends up overstuffed, confusing, and meaningless. That’s the issue I tackled with Mike Mahony on Gaining the Technology Leadership Edge podcast. We explored why many Accidental CEOs—technical founders who suddenly find themselves leading companies—struggle to make marketing work, and how to turn things around. Key takeaways from our discussion: 0:39 → Why prospects tune out most marketing messages 3:39 → The clarity gap behind messy, bloated messaging 12:05 → Why leadership and marketing must be in sync 18:53 → The truth about the “silver bullet” myth At the end of the day, marketing has one purpose: building real relationships. And it all begins with meaning. 🎥 Watch the full conversation on YouTube → https://lnkd.in/gSRJgKUD Listen: https://lnkd.in/gpN6Dgfj https://lnkd.in/g-iMTEqW #B2BMarketing #AccidentalCEO #Leadership #BusinessGrowth #Podcast

🚨You Need To Know The Four C’s of Effective Marketing NOW   🎙️New Episode Drop!   ------------- Exposed: The Best Way to Predict the Future Now Before It Hits You Stay ahead. Don’t get caught off guard. 👉LinkedIn Live | Monday | 4:45pm PST -------------   If you think marketing is just “another cost,” think again.   In this new WholeCEO Podcast, Amber Gaige breaks down how she scaled and sold her company in 5 years — and reveals the Four C’s of Effective Marketing every leader needs now.   Here’s what you’ll walk away with 💡 How to scale smarter: Lessons from selling a company fast — without burnout. 💡 The Four C’s Framework: Cut costs. Increase profits. Build real brand trust. 💡 Marketing in disruptive times: Stand out authentically — and still have a life.   Stop guessing. Start leading with clarity and connection.   Tune in now!   #Leadership #MarketingStrategy #BusinessGrowth #WholeCEO #LisaG #AmberGaige

🚨You Need To Know The Four C’s of Effective Marketing NOW   🎙️New Episode Drop!   ------------- Exposed: The Best Way to Predict the Future Now Before It Hits You Stay ahead. Don’t get caught off guard. 👉LinkedIn Live | Monday | 4:45pm PST -------------   If you think marketing is just “another cost,” think again.   In this new WholeCEO Podcast, Amber Gaige breaks down how she scaled and sold her company in 5 years — and reveals the Four C’s of Effective Marketing every leader needs now.   Here’s what you’ll walk away with 💡 How to scale smarter: Lessons from selling a company fast — without burnout. 💡 The Four C’s Framework: Cut costs. Increase profits. Build real brand trust. 💡 Marketing in disruptive times: Stand out authentically — and still have a life.   Stop guessing. Start leading with clarity and connection.   Tune in now!   #Leadership #MarketingStrategy #BusinessGrowth #WholeCEO #LisaG #AmberGaige

Don’t coast into the new year. Now’s the time to review your 2025 performance so you can build a winning strategy for 2026: - Check your revenue goals vs. pace - Review your marketing allocation - Measure lead flow, lead-to-appointment ratio & cost per lead - Dive into cancellations, average ticket size & close rates When you look at everything holistically, you’ll see exactly where to adjust, and set yourself up for growth in 2026! Evaluate your business KPIs with our home service industry KPI calculator: https://lnkd.in/eMQutx4S 🎧 Catch the full conversation on The Contractors' Edge Podcast Episode 8. https://lnkd.in/gPNHcCiR Or connect with a business/marketing strategist directly at https://lnkd.in/ezYFWKti Michael Stiers Anthony Brown

The most powerful marketing strategy? Human connection. In this week’s episode of the Auto Repair Marketing Podcast, Wayne Marshall of Institute for Automotive Business Excellence joins us to unpack how authentic storytelling transforms automotive businesses, from brand awareness to team culture to customer loyalty. We explore: 🔸 The role of empathy in marketing 🔸 Vulnerability as a leadership tool 🔸 How to use stories (not sales pitches) to grow your business If you lead a shop and want your marketing to resonate, this conversation is worth every minute. 🎧 Tune in: shopmarketingpros.com/173 #AutoRepairMarketing #LeadershipThroughStory #CustomerConnection #MarketingStrategy #ProsWorkWithPros

Your brand is leadership in public form. It’s how you show up when no one’s watching, how you treat people who can’t offer you anything, and how you deliver on promises long after the post goes viral. The most magnetic brands don’t chase attention—they build trust through consistency and character. People don’t follow logos. They follow alignment. So if you want a brand that works for you, don’t just polish the image—strengthen the integrity behind it. Because your brand doesn’t just lead you to the right customers. It also leads the right customers straight to you.

🎙️ 𝐖𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞𝐬 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 — 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐭𝐨𝐨𝐥𝐬, 𝐨𝐫 𝐩𝐞𝐨𝐩𝐥𝐞? Phil East of Profit Improvers and a Profit Acceleration Specialist says it’s all about shared values. When your team and your customers align with your values, everything changes. People become proactive, motivated, and customer-focused. They seek improvements because what matters to the business also matters to them. That’s the kind of culture that fuels long-term growth. But values don’t just shape your internal team — they shape your brand story too. Phil unpacks why shared values are the invisible force behind thriving businesses — and how you can use them to strengthen both your team culture and your marketing message. 👉 Great insights from  Phil East of Profit Improvers . Watch / Listen to the full podcast here - https://lnkd.in/g6RsvxHh #vsbn #vsbnpodcast #vsbnpodcastalert #TeamAlignment #BusinessGrowth #LeadershipTips #SmallBusinessSuccess #EntrepreneurMindset #TeamworkMatters #BusinessStrategy #GrowYourNetwork #LeadershipDevelopment

Are your marketing metrics telling the full story—or just making you feel busy? In this episode of The Decision Doctor Podcast, marketing expert Peter Sandeen shares why so many businesses pour money into strategies that don’t actually move the needle. Leaders often get caught up in vanity metrics instead of focusing on what truly drives results. Tune in to hear Peter break down: ✅ Why 98% of marketing efforts operate in silos instead of working together ✅ How to tell if your marketing investment is actually paying off ✅ The power of integrating all marketing elements into one cohesive strategy Listen here: https://lnkd.in/eZdQay2S #Leadership #Marketing #Podcast #Strategy #BusinessGrowth #Efficiency