Aarti Ahuja’s Post

Most brand–celebrity collabs sparkle… but very few feel real. That’s what I relate the most with GANT x Shahid Kapoor. It’s not just a campaign—it’s two journeys running side by side, and somehow in perfect sync. GANT has always been about moving forward—trying new things, evolving, never standing still. And Shahid? He’s not chasing perfect moments; he’s about daring choices, showing up, and keeping at it. What makes this campaign so different is that it doesn’t hide the messy middle. The doubts. The retries. The small wins no one sees. Honestly, that’s life, isn’t it? A bit messy, a lot of learning, sprinkled with those tiny victories that make it all worth it. I’ve learned on my own path—you won’t always feel ready. You won’t always get it right. But it’s the journey that shapes you, and the stories you leave behind. This isn’t just a match made in heaven. It’s 36 गुण aligned (In short God Ji approved)😉 Perfection isn’t the goal. Persistence is. So go ahead—button up, and build yours.