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The beverage industry is evolving fast - because consumer tastes keep shifting: 💡 Functional claims like gut health & adaptogens are rising  🍹 Spirit-based RTDs are outpacing malt-based drinks  🏠 Gen Z prefers at-home, low-ABV, and sober-friendly options In his latest blog, Bryce Ritter, Account Executive at Suzy, unpacks how market research helps beverage brands launch smarter - and stand out in a saturated space. Read now ⬇️ 🔗 https://suzy.news/snj #MRX #ConsumerInsights #FunctionalBeverages #GutHealth #SoberCurious #RTDTrends #BrandStrategy #Innovation

Excited to share my blog on how beverage brands can navigate today’s shifting consumer preferences, from functional ingredients to the sober-curious movement. In a category evolving faster than ever, research isn’t optional, it’s your competitive edge. Check it out below 👇 🔗 https://suzy.news/snj #BeverageIndustry #ConsumerInsights #MarketResearch #CPG #Innovation #GenZ

✨ Diet Coke Revives Fan-Favourite Flavours in UK & US🥤 Coca-Cola Europacific Partners - Diet Coke has relaunched two much-loved products across the UK and US markets, tapping into the ongoing nostalgia trend that continues to shape innovation in the food and beverage industry. The move highlights how brands are leveraging heritage and consumer sentiment to drive renewed excitement and engagement. EMEAA Talent Partners #DietCoke #CocaCola #BeverageInnovation #NostalgiaMarketing #FMCG #FoodAndBeverageTrends #ConsumerInsights #RetailNews #LimitedEdition #BrandRevival

When affordability meets indulgence, snack decisions get complicated. In our latest omnibus study, we found: -61% of shoppers traded down to more affordable, simpler snacks. -35% traded up to premium, organic, or high-protein options. -Taste (79%) was the top driver of premium purchases, followed by ingredient avoidance (61%) and wellness goals (59%). Chips, cookies, and candy were the first to get cut back, while artisanal chocolate, plant-based, and protein bars topped premium trade-ups. With FDA moves to phase out petroleum-based food dyes by 2026 and major players like Mondelez, Nestlé, and Kraft Heinz already pledging reformulations — the snacking landscape is being reshaped by both consumers and regulators. See the full infographic on our blog: https://lnkd.in/ej6iqbWu Do you think brands should focus more on keeping snacks affordable or on leading the clean-label shift? #ConsumerInsights #CPG #FoodAndBeverage #MarketResearch #SocraticTechnologies #Omnibus #SnackingTrends #CleanLabel #ConsumerBehavior

Functional beverages are scaling fast as consumers seek products that deliver more than hydration. The UK functional beverage market expanded by over 30% in 2024, compared with just 2–3% growth in traditional soft drinks. Globally, the market is forecast to grow from USD 168.3 billion in 2025 to nearly USD 300 billion by 2034. In our latest article we explore the drivers behind this growth, the role of innovation and consumer priorities, and the opportunities for brands and investors as functional drinks enter the mainstream.

Over the past few years we’ve seen first-hand how fast the functional beverage category has grown - and how it’s moved from a niche wellness trend to a mainstream consumer expectation. Our latest Tocar piece kicks off a new Future Formats series, starting with a deep dive into functional drinks: why consumers are reaching for them, the innovations driving the category, and what this means for brands and investors. If you’re interested in where wellness meets product innovation, this is a good place to start: 🔗 https://lnkd.in/eHJVZnAP

Snacks market expansion driven by flavor explosion, health consciousness, and life-style changes -  Better-For-You, On-the-Go Innovations On Trend for Snack Market, says Conagra Report - Conagra Brands' Future of Snacking Report identifies five key trends shaping snacking behaviors. – Perfumer and Flavorist - Read More - https://lnkd.in/ejGNdTCn - #snackmarket #conagra #healthysnacks #tastysnack #onthegosnacks

Coffee is a one of the most significant stuffs in the food industry where it has been diversely utilized to make a diverse breverages, snacks and confectioneries because of how it’s been researched in reference to the health benefits. All these has been a result of intense creativity and innovation. However, there are yet other series of managerial procedures that should be undertaken for proper availability of the product. #InternationalBusiness #GlobalTradeStrategies #ExportImportPolicy

The momentum around functional beverages continues to accelerate in the B2B food & beverage space. What began as a niche category has now become an expectation, with consumers seeking added benefits like energy, immunity, gut health, or stress relief in their daily beverages. This enduring trend highlights the growing importance of products that blend wellness, convenience, and taste, creating new opportunities for sustained innovation across the industry.

𝐔𝐭𝐳 𝐁𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐦𝐦𝐢𝐭𝐬 𝐭𝐨 𝐏𝐡𝐚𝐬𝐢𝐧𝐠 𝐎𝐮𝐭 𝐅𝐃&𝐂 𝐂𝐨𝐥𝐨𝐮𝐫𝐬 𝐛𝐲 𝟐𝟎𝟐𝟕 In a decisive move toward clean-label snacking, Utz Brands, Inc. has announced that it will eliminate all certified Food, Drug, and Cosmetic (FD&C) colours from its entire product portfolio by the end of 2027. 🔹 Progress so far: Nearly 80% of Utz products are already free from artificial colours, with several brands fully compliant. 🔹 Next steps: Beginning this fall, packaging updates will highlight the brand’s commitment to real, simple ingredients. 🔹 Industry impact: Utz joins leading players like Nestlé USA, JM Smucker, Kraft Heinz, and General Mills, further cementing the industry-wide shift toward healthier, transparent food choices. With a legacy dating back to 1921, Utz has built its reputation on quality, tradition, and trust. Today, through popular labels such as Utz, On The Border Chips & Dips, Zapp’s, and Boulder Canyon, the company is reinforcing its position as a leader in better-for-you snacking a strategy that aligns perfectly with evolving consumer demand and regulatory expectations. This transition is more than just reformulation it reflects the broader F&B industry trend of prioritizing ingredient transparency, consumer trust, and regulatory readiness. As scrutiny over ingredient sourcing grows, Utz’s commitment could set a new benchmark for the snack industry. 𝐇𝐚𝐯𝐞 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬? 𝐖𝐞’𝐫𝐞 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐇𝐞𝐥𝐩! 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐮𝐬 𝐚𝐭: sales@towardsfnb.com 𝐎𝐫 𝐖𝐚𝐧𝐭 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞? 𝐕𝐢𝐬𝐢𝐭 𝐮𝐬: https://lnkd.in/deJ5gzBT #FoodAndBeverages #CleanLabel #Transparency #Sustainability #Snacking #UtzBrands #ConsumerTrends