Introducing SnoBase: A New Era in Sales and Ops Planning

We’re thrilled to unveil our new software rebrand and renewed strategic direction. First off, the rebrand: As of today, Pitchable is now SnoBase. If we’ve learned one thing working with over 300 brands in the last 6+ years at RodeoCPG, it is that the most consequential decisions related to cash management lay at the intersection of sales and operations. With SnoBase, we intend to optimize the sales and operations planning (S&OP) process by offering a clean, intuitive, and intelligent home base for sales and ops collaboration. Now, the renewed direction. As we see it, the S&OP process consists of 4 high-level decisions, codified as “plans”: 📊 The sales plan: How much product is likely to be purchased by the consumer over x time period? 🚚 The demand plan: How much product is likely to be demanded by ship to customers? 🏭 The production plan: How much new product do we need to produce (and when) to optimize finished good inventory across our supply chain?    💰 The procurement plan: How much of each component do we need to procure from our suppliers to be able to meet the production plan? Broken branches in this decision tree have massive implications, especially for early and growth stage consumer brands. The way data is brokered out to brands, often at a cost and always several machinations away from usable, introduces high levels of risk right at the roots of this process. Brand teams are incredibly creative. The workarounds that exist in Excel or in multi-layered point solution “tech stacks” are impressive, if exhausting and prohibitively expensive. We also know from talking to so many of these teams, they all are in the camp that “there has to be a better way”. SnoBase aims to offer that better way. We come at this problem as former brand operators trying to contribute to a new paradigm in the consumer innovation ecosystem, rather than seeking rent from the old one. Our vision is an innovation ecosystem that generates abundant, affordable, and high quality consumer products. Our role in that ecosystem is to build software that enables brands to operate and grow at drastically lower cost than is possible today. Right now, we're focused on automating the sales and operations planning process to clarify confusion, simplify decision-making, and eliminate waste. If you’d like to learn more visit our new website at SnoBase.com, or reach out to me or Zachary DeAngelo. If you’ll be at Expo West next week, we’d love to set up a time to meet up off the floor or at your booth.