Our own Lucy Swedberg recently spoke at AOM in Copenhagen, where she joined insightful panel sessions on “The Write Stuff: How to Contribute to the Scholarship of Teaching & Learning” and “Impacting Real Managers,” discussing how to contribute to publications like Harvard Business Review. MIT Sloan Management Review, California Management Review, and I by IMD were featured, as well. Thank you to the organizers, moderators, and co-panelists for fostering such thoughtful and well-received conversations. #AOM2025
That's amazing, Mike! If she wants a tour of Copenhagen from Kresten Finsen Wiingaard let me know!
Thanks, Lucy, for a very informative and engaging session
Get rid of the "electronic garbage" can used by HBR - see my letters to the board and faculty of HBR. Open the doors to "non higher education writers". Hire professional editors. Open the doors to NEW topical areas. Encourage experts out in the field with experience to come to "workshops"/ Hold once a Quarter "Open Editors" meetings where Editors talk about what they are looking for. Hold once a Month "What Readers want to hear about" to lead. Bring in experts in the field to comment and even curate some areas of interest. Stop wasting people's time (always important). Treat first time authors who spend a lot of time writing well. These are a few of my suggestions happily shared with public and HBR (see memos). Other than that - treat subscribers with respect. That goes a long way. Never talk down to your paying audience either. And Yes, some of us do know more than editors sometimes too.
Professor of Practice Marketing and Advertising at University of South Asia, Lahore
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