Good Morning LinkedIn! I know it's FAR too early to mention the 'C' word. After all, at the time of writing it's still 92 Days away but... Seasonal messages can capitalise on 'point in time' opportunities that we've seen Bullhorn Automation have a huge impact with. Regardless of the occasion, event or festival, they present a chance to re-engage with Candidates and Client Contacts (aka the data you ALREADY own) on your database. I'm delighted therefore to announce the first of our Spotlight Speakers this coming Friday and back by popular demand you might say(!) - the one and only Richard Caldicott. Richard has supported scores of agencies with guidance around their Bullhorn Automation strategies but back in Q4 2024, as a Spotlight Speaker he shared how a business he previously supported implemented a seasonal messaging campaign that delivered striking results. - 300k Candidates segmented and engaged with messaging tailored according to said segmentation - 100k Client Contacts engaged - Consultants notified upon click of a link that Clients did indeed have requirements that Richard's company could potentially support them with - Consultants provided with warm leads #happiness - Quiet desks in the run-up to Year End all of a sudden very busy desks! As such, maybe it's still a little early to be thinking about Christmas, sure. But if you like the sound of putting your agency's existing data to work in the way this Automation use case did for Richard and his team last year, maybe just maybe it's not.... As always, link to register in the comments! Ben Carter Billy Davis Erik V. Neelam Akhtar Andy Ingham Jay Roberts Marc Jarvis Zack Tsirtos Jonathan Abraham George Whalley Matthew McColgan Danny Miranda Oliver S. Yassi Vaziri Paul Dobson Kriss Townsend Lauren Harries Catherine Carangelo Jo Rodgers Bullhorn Caldicott Consulting
I can hear the Boo's for the "C" word already! I promise this will be worth it 😃
300k candidates segmented is incredible!!
Simple, actionable ideas that will generate you candidates - and placements. Not rocket science, but it doesn't need to be, it's about boxing clever 🧡
Love the idea of using seasonal messaging to reconnect with candidates and clients – very timely. Richard’s past success is a great testament to how automation can turn quiet times into busy opportunities. Can’t wait to hear more at the session!
This is an excellent use case, driving re-engagment with Candidates and Clients and proactively identifying where Recruiters should focus their efforts
Simon Caplan, Nadia Mullins-Hills, Lauren Miller, Luke M., Rory Dwyer, Kieran Gilbert, Stephen Chantry, Chris Amey FCCA, Omar Akram, Ian Preddy DipRP Definitely worth joining!
Lisa Holberton Christiaan Cumine James Lawson - this is a fantastic UC, with tools we have already. High impact, revenue generating results from a very simple engagement campaign Richard Caldicott and I ran a few years ago.
You have the best of the best with Richard Caldicott
Senior Director, UK&I | Bullhorn
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