Alpha Baking Co. cuts tray loss by 50% with RFID

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With the use of RFID tagging, Alpha Baking Co., Inc., saved up to 50% on tray loss. At International Baking Industry Exposition (IBIE) 2025, held this September in Las Vegas, Dave Horvat, founder and president of Real Time Intelligence, was joined by Robert (Bob) McGuire, senior vice president of logistics for Alpha Baking Co., to share the impact of a pilot program conducted this year between Real Time Intelligence and Alpha Baking to gather data on Alpha Baking’s tray loss issues. https://ow.ly/hmAa50X4EbS #foodindustry #foodequipment #RFID #IBIE2025 #IBIE #bakingexpo Image Source: Real Time Intelligence

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Charlotte Atchley

Editor at Sosland Publishing

1d

When a baker says, "I think we solved this," I stop and pay attention. This was such a fascinating case study.

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