How ChatGPT's Instant Checkout changed e-commerce

This is completely backwards, and will not catch on. AI, at best, should be a tool or an agent that helps you with what you're trying to do. NOT become your new gateway to the Internet, like a new Yahoo.com or whatever. There should be an AI button on Etsy (if it works), helping people find stuff they can't find otherwise through the regular search. Not the other way round - come to ChatGPT...to buy stuff on Etsy? In any case, every such platform wants to occupy D2C screen time, not be a utility in the background (If Zomato is just a tech layer between ChatGPT and the restaurant, it'll be valued much lower). But if they add an AI button to Etsy's site, then OpenAI becomes that chatbot-level add-on, and can't command consumer-level valuations. This will not end well. https://lnkd.in/gaRT9HHz

🚨 OpenAI just turned every ChatGPT conversation into a potential sale. While everyone was debating AI's impact on jobs, OpenAI quietly launched something that could reshape e-commerce forever. Introducing "ChatGPT Instant Checkout" - you can now buy products directly through ChatGPT without ever leaving the chat. Here's why this is massive: ✅ Etsy's stock jumped 16% in a single day after the announcement ✅ Starting with Etsy sellers, expanding to over 1 million Shopify merchants (including major brands like Skims and Glossier) ✅ 700 million weekly ChatGPT users are already asking shopping-related questions ✅ OpenAI takes a transaction fee, creating a massive new revenue stream But here's what most people are missing: This isn't just about convenience. It's about meeting customers where they already are. Think about it: Customers are already having conversations with AI about products, recommendations, and solutions. Now those conversations can instantly convert to sales. No redirects. No abandoned carts. No friction. For small businesses, this changes everything: → Your products can be discovered through natural AI conversations → Customers can buy the moment they're interested → You're competing on value, not just SEO rankings → Every ChatGPT interaction becomes a potential storefront The businesses that adapt first will have a massive advantage. While others are still figuring out social media marketing, early adopters will be capturing sales directly from AI conversations. The question isn't whether AI will change commerce. It's whether you'll be ready when it does. How do you think ChatGPT Instant Checkout will impact your industry?

OpenAI just launched Instant Checkout (buy directly from the chat) now we can discover → decide → pay all without leaving ChatGPT. the rollout is starting in the US with Etsy, and then followed by Shopify's 1m+ merchants (this is when i think most value will be added) No websites. No checkout forms. Just a chat recommending you what to buy... feels strange, but very cool Etsy’s stock jumped 16%. Shopify’s 6%. And it’s only day one ish. why i think this should matter to businesses owners: If your business isn’t legible to AI, you risk being invisible in this new buying journey. That means: > SEO slowly turns into AIO (AI Optimization) > Your products need to be agent-ready, not just web-ready > ChatGPTs AI assistants will decide what gets visibility (?) In short, the more AI knows about your business and reviews, the more likely you will see an interesting flow of sales coming directly from ChatGPT! Until now, ChatGPT knew people searched for products and then clicked away to buy. With this new feature, the entire buying flow stays in the chat (and who knows, maybe OpenAI will charge a % from it!) i think thats genius and will change how we shop 2-3 years from now (or at least it was worth posting on LinkedIn about it) -- pd. unrelated pic to please LinkedIn's Gods (the algorithm) 🤫

Open AI has launched Instant Checkout – a new ChatGPT feature which allows users to purchase products directly through the artificial intelligence (AI) agent. Parent company OpenAi has partnered with Stripe to launch an instant check out option, allowing customers to purchase products from brands including Skims and Glossier through ChatGPT. Click the link below to read the full article. Words: Lollie Hancock

As predicted, AI is becoming (or already is?) a sales channel, turning conversation into conversion! Seeing Glossier, Inc. and SKIMS testing OpenAI’s new Instant Checkout instantly caught my attention because it perfectly connects two worlds I’ve worked in: fintech for e-commerce and the beauty industry. According to Sensor Tower, shopping-related prompts now represent 9.8% of all ChatGPT searches, and between January and July 2025, these queries doubled. And of course, it makes total sense that beauty brands are leading; the way this industry has always been among the first to test, adapt, and scale innovation.

Soon be able to buy things without ever leaving ChatGPT. Thanks to a new integration between ChatGPT and Shopify. The next time you ask for a product recommendation, you might see a “Buy Now” button right inside your chat. Click, checkout, done — all while ChatGPT handles confirmation and follow-up. This is made possible by something called Agentic Commerce Protocol, which connects AI systems (like ChatGPT) to merchant platforms (like Shopify) through secure, transparent APIs. Key benefits you'll see: • Instant checkout without site redirects • Full Shopify order flow behind the scenes • New discovery channel for Shopify merchants But to get the most out of this, brands need to start preparing now: structured product data, clean descriptions, and ensuring your store is fully crawlable by AI. Welcome to the era of conversational commerce. Let the AI-powered shopping games being.

🚨 AI is changing the rules of e-commerce. First, ChatGPT changed how we create images, generate content, and even do research. Now, it’s stepping directly into online shopping. OpenAI just launched Instant Checkout inside ChatGPT: U.S. users can buy from Etsy sellers and select Shopify merchants without ever leaving the chat. Payments run through Stripe, so the whole experience feels like having a personal shopping assistant on demand. And here’s the bigger shift → the Agentic Commerce Protocol. It’s an open standard that allows any merchant to make their products shoppable inside ChatGPT. Amazon and Walmart aren’t here yet, but independent shops and smaller brands suddenly have a direct AI-powered sales channel. Why this matters: 👉 Discovery and checkout now live inside the conversation. 👉 It’s not just about SEO anymore—optimizing for LLMs will decide who gets found. 👉 The e-commerce playbook is being rewritten, and not everyone will adapt fast enough. This isn’t just another feature drop—it’s the start of agent-based commerce, where bots handle discovery, purchasing, and even customer relationships. Feels like another big chapter in the AI revolution. 🚀 Curious—how do you see this changing your own shopping or business strategy? #AI #ChatGPT #EcommerceInnovation #OpenAI #AgenticCommerce #Stripe #DigitalTransformation

OpenAI just turned ChatGPT into a shopping channel. Instant Checkout now lets users buy items from Etsy + Shopify merchants without leaving ChatGPT. What’s new: • “Buy” button inside ChatGPT • Powered by Stripe’s Agentic Commerce Protocol • US only (for now), single-item purchases → carts coming soon • Merchants can start integrating today This is not just a feature — it’s a commerce shift. ChatGPT is moving from answering questions → to fulfilling intent. For marketers + merchants, this means: • Search is collapsing into purchase (no tab-hopping, no extra steps) • Brand discovery is now conversational — if you’re not in the AI’s recommendation set, you’re invisible • AI x Commerce = new SEO — instead of optimizing for Google, you’ll be optimizing for AI assistants The future of shopping might not start on Amazon or Google anymore. It could start — and end — inside your chat window. If you’re a merchant, would you plug into ChatGPT today? #AI #Ecommerce #Marketing #Innovation #Stripe 

📝 Content isn’t just telling stories anymore - it’s closing 𝙨𝙖𝙡𝙚𝙨. With ChatGPT rolling out Instant Checkout (𝘜.𝘚. 𝘊𝘩𝘢𝘵𝘎𝘗𝘛 𝘗𝘭𝘶𝘴, 𝘗𝘳𝘰, 𝘢𝘯𝘥 𝘍𝘳𝘦𝘦 𝘶𝘴𝘦𝘳𝘴 𝘧𝘰𝘳 𝘯𝘰𝘸), users can now discover, decide, and purchase without ever leaving the chat. For content writers like me, this sparks a powerful thought: 👉 Our words aren’t just guiding awareness, they are guiding transactions. 👉 Every product description, every micro-copy, every conversational nudge now sits just one step away from a checkout button. 👉 The line between content and commerce is blurring faster than ever. This shift makes content writers more than storytellers. We are becoming conversation architects, shaping how AI recommends, persuades, and ultimately, converts. The future of digital commerce won’t just be about algorithms. It’ll be about the words those algorithms use to win trust, inspire confidence, and seal the deal. 💡 Question for my fellow writers: How do you see your role evolving when AI isn’t just a writing tool, but the place where buying decisions happen? Read more here:  https://surl.li/nnxwya #ContentWriting #AI #DigitalCommerce #ChatGPT #FutureOfWork

ChatGPT Just Became a Checkout Counter — What Does That Mean for the Future of E-Commerce? Walmart just announced a partnership with OpenAI that lets customers shop and check out directly through ChatGPT. No website. No cart. No endless scrolling. Just: “Order paper towels and toothpaste” → Done. This marks a huge shift — the rise of agentic commerce, where AI doesn’t just recommend products, it completes the purchase for you. But here’s the part that fascinates me most: What happens to impulse buying? E-commerce has always thrived on discovery — the “you might also like…” moment, the product photo that catches your eye. Chat-based shopping removes that. You don’t browse; you instruct. That means brands will need to teach AI agents how to suggest products in context — not based on banner ads or algorithms, but on intent and conversation. Impulse buying won’t disappear — it will evolve. It’ll become situational, woven into your AI’s understanding of your habits, timing, and needs. For businesses, this means rethinking: • How products are described and categorized for conversational discovery. • How trust, context, and convenience replace “visual temptation.” • How to design brand identity when the AI becomes your storefront. We’re watching the next phase of e-commerce take shape — one where shopping becomes invisible, but still deeply personal. Would you trust an AI to handle your next grocery run… or even your next impulse buy? https://lnkd.in/g8VxsQMW