Bazaarvoice and AI Shopping: How UGC fuels discovery and purchase

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

ChatGPT is evolving beyond just answering queries. Thanks to Instant Checkout on platforms like Etsy and Shopify, users can now explore, research, and complete purchases all within the AI interface. So, what powers these AI-generated results? A big factor is ratings, reviews, and user-generated content. This essential content that builds trust on a product detail page is now influencing AI-driven search outcomes—and with these new collaborations, it can facilitate not only discovery but also direct purchases. Learn more here. 👇

“…As consumers turn to AI for shopping recommendations, OpenAI just announced a function that aims to keep the buying process on its ChatGPT platform. The company on Monday debuted Instant Checkout for U.S. ChatGPT Plus, Pro and Free users. Such users can now buy directly in the platform from U.S. Etsy sellers and will soon have the same option for over a million Shopify merchants (including Glossier, Skims, Spanx and Vuori)…”

🛍️ ChatGPT's new "instant checkout" feature lets you buy from within the chat. This type of frictionless experience has the potential to spark a new movement in how people shop online – one that moves away from search engines like Google and e-commerce platforms like Amazon towards conversational agents with curated recommendations, comparisons, and easy checkout experiences. It’s also setting the stage for new power brokers to emerge in e-commerce. Google and Amazon have long been the gatekeepers for retail discovery. If more purchases start inside AI chatbots, the firms behind them will suddenly have more control over what products are surfaced and what commissions or fees they charge.  Read more on TechCrunch https://lnkd.in/gxpsSc24

#AI isn't just helping consumers decide what to buy, now it’s powering the purchase itself! OpenAI has launched Instant Checkout inside ChatGPT, starting with Etsy and Shopify sellers. The move will certainly reshape how shoppers discover and buy products, creating a new commerce channel that could rival Amazon. Read more: https://lnkd.in/e8RndB2q #RetailTrends #Ecommerce #ChatGPT