The retail game has changed, fast. AI, disruptive technologies, shifting shopper expectations, and ongoing economic volatility are reshaping every corner of the industry. To win in this new era, instinct isn’t enough. You need insight, the kind that drives confident, data-led decisions. At Acosta Europe, we’ve partnered with leading intelligence providers to help brands stay ahead of disruption and turn change into opportunity. Download our new whitepaper: Key Insights for Retail Growth in an Era of Constant Change Inside, you’ll uncover: ✅ How AI, data and macroeconomic forces are redefining the retail experience ✅ Growth strategies from NielsenIQ, Kantar, and Bain & Company ✅ What Retail 2.0 means for innovation, execution, and shopper engagement If you work in strategy, sales, insights or execution, this is essential reading for what’s next. Download here: https://lnkd.in/eRp-ZKgk Retail 2.0: The Time For Bold Action is Now #Retail20 #RetailStrategy #FutureOfRetail #AcostaEurope #Whitepaper #InsightDriven
How to Win in the New Retail Era with Data-Driven Decisions
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In CPG, growth isn’t just about putting the right product on the shelf—it’s about anticipating what comes next. AI is reshaping how brands plan and compete. From demand forecasting to real-time supply chain adjustments and individualized marketing, it’s turning raw data into clear, actionable decisions. At Kaytics, we focus on connecting retail, shopper, and market data with AI models that go beyond reporting the past. They help guide the next move. The real question for CPG leaders isn’t whether you have data—it’s whether you’re using AI to convert it into lasting advantage.
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🔍 From reactive to predictive—retailers are moving away from “react, then optimize” toward anticipating demand before it happens. Today’s fast-moving retail landscape is marred by turbulence as consumers continue to fear for their purchasing power. Our latest blog dives into how brands can utilize AI to navigate demand volatility. Read more: https://lnkd.in/eyNXYmMM #RetailInnovation #DemandVolatility #AIinRetail #RetailStrategy
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New Episode: Data Talks with Marta Bowles, The 20 Trillion Price In this episode, Wolfgang Fengler sits down with Marta Bowles, Chief Communications Officer at NielsenIQ, to explore how high-quality data, and the AI built on top of it, is reshaping decisions for brands and retailers. They cover: Why Gen X is the under-served growth engine brands can’t afford to ignore How data quality fuels AI and why human judgment still matters Why granularity down to SKUs, panels, and omnichannel behaviors is more critical than ever NIQ’s platform transformation and what it means for the future of consumer intelligence Marta’s career journey and advice for the next generation in insights 👉 Watch now on YouTube: https://lnkd.in/drhNiKe9 👉 Listen to the episode: https://lnkd.in/d32VbVRj Produced by World Data Lab, bringing global data to life through insights, conversations, and stories that matter. #DataTalks #WorldDataLab #ConsumerIntelligence #AI #GenXFactor #NIQ
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We’re proud to share that our Chief Communications Officer and Head of Global Marketing, Marta Bowles, joined Wolfgang Fengler for a powerful conversation on the Data Talks podcast—and it’s a must-listen. Together, they unpack how high-quality data and AI are reshaping decision-making for brands and retailers, and why Gen X is the untapped growth engine that businesses can’t afford to overlook. 💡 What you’ll hear: -Why granularity in SKUs, panels, and omnichannel behaviors is more critical than ever -How data quality fuels AI—and why human judgment still matters -The story behind our platform transformation and its impact on the future of consumer intelligence -Marta’s career journey and advice for the next generation of insight leaders Listen to the full episode here👉https://lnkd.in/ecrZZxkH
New Episode: Data Talks with Marta Bowles, The 20 Trillion Price In this episode, Wolfgang Fengler sits down with Marta Bowles, Chief Communications Officer at NielsenIQ, to explore how high-quality data, and the AI built on top of it, is reshaping decisions for brands and retailers. They cover: Why Gen X is the under-served growth engine brands can’t afford to ignore How data quality fuels AI and why human judgment still matters Why granularity down to SKUs, panels, and omnichannel behaviors is more critical than ever NIQ’s platform transformation and what it means for the future of consumer intelligence Marta’s career journey and advice for the next generation in insights 👉 Watch now on YouTube: https://lnkd.in/drhNiKe9 👉 Listen to the episode: https://lnkd.in/d32VbVRj Produced by World Data Lab, bringing global data to life through insights, conversations, and stories that matter. #DataTalks #WorldDataLab #ConsumerIntelligence #AI #GenXFactor #NIQ
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Consideration #6 | Reimagine the Retail Media Value Exchange The final chapter in our CPG Marketing at the Algorithmic Crossroads series is here: Reimagine the Retail Media Value Exchange. Retail media is no longer about ad space. It’s about co-creating predictive, meaningful retail experiences. This report explores how CPG brands can: ⚡ Transform retail environments into value exchanges, not interruptions ⚡ Combine data, creativity, and ethical AI to build trust and growth ⚡ Partner with retailers as co-architects of the shopper journey The next era belongs to brands that embed value at every touchpoint. Download the final report now and get ahead 👉 https://lnkd.in/ezNVtaEW
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Escher Group is delighted to announce the release of this year's #futureofposts #research. Get a readable snapshot of where the #PostalIndustry is heading and why. With in-depth analyses of market trends, #retail & #delivery networks, investment priorities, #ecommerce, #crossborder, #sustainability, operational efficiency, and #artificialintelligence, this year's report has everything you need to get up to speed on the forces shaping the #postalindustry. Download your free copy of The Future of Posts here: https://lnkd.in/e89WVrqZ Special thanks to Agustin Maril from Triangle Management Services for helping pull this year's report together. #retailtransformation #AI #analytics #Logistics #CustomerExperience
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🚀 AI + Sales Analytics = The Future of FMCG In the FMCG sector, speed and precision are everything. From predicting demand to optimizing distribution, data-driven insights are no longer optional, they are essential. With AI-powered sales analytics, FMCG companies can: 📊 Forecast demand more accurately 🚚 Optimize delivery routes and reduce delays 🛒 Understand consumer buying patterns in real-time 💡 Make smarter trade promotions and pricing decisions I see a future where AI doesn’t replace sales teams, it empowers them with the right insights at the right time. 👉 Curious to hear: How is your organization using AI to drive sales and efficiency in FMCG (or other industries)? #FMCG #SalesAnalytics #ArtificialIntelligence #DataDriven
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Retail isn’t shrinking. It’s accelerating. What feels like disruption is really evolution. Consumer behavior has leapt forward, and retail is being forced to match that pace. The winners aren’t those who defend the past but those who align data, technology, and human insight to anticipate where the consumer is going next. By 2025, generative AI is expected to boost retail profitability by up to 20% through smarter pricing, assortment, and engagement strategies (BCG). #Retail #Branding #Innovation #BusinessGrowth #DigitalMarketing #AI
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What if your first-party data could predict what shoppers will do next? 78% of businesses say first-party data is their most valuable asset — yet 81% still rely on third-party cookies to understand customers (HBR, 2022). Without connection, personalization stops at the surface. Prediction never starts. That’s where Fair-Trade Data™ + AI changes the game. MFour’s Fair-Trade Data™ unifies app, web, location, purchase, and sentiment — all validated, fraud-free, and connected — giving you a single view of real shopper journeys. When AI meets Fair-Trade Data™, measurement becomes anticipation: 🔹 Predict which mall promotions will convert 🔹 Track Gen Z’s shift from luxury to mid-tier buying 🔹 Anticipate how economic shifts impact visits + spend As 71% of CMOs plan to invest over $10M annually in GenAI (BCG, 2025), the real advantage will go to leaders who pair it with trusted first-party data — they won’t just analyze, they’ll anticipate. The edge goes to those who turn connection into prediction. 👉 [Schedule a briefing] to see how Fair-Trade Data™ + AI makes it happen https://lnkd.in/gUPmwSpA
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Ah yes! Back to the center of my heart.... predictive analytics. Here is a prompt to read the attached... 78% of businesses say first-party data is their most valuable asset — yet 81% still rely on third-party cookies to understand customers (HBR, 2022). Without connection, personalization stops at the surface. Prediction never starts.
What if your first-party data could predict what shoppers will do next? 78% of businesses say first-party data is their most valuable asset — yet 81% still rely on third-party cookies to understand customers (HBR, 2022). Without connection, personalization stops at the surface. Prediction never starts. That’s where Fair-Trade Data™ + AI changes the game. MFour’s Fair-Trade Data™ unifies app, web, location, purchase, and sentiment — all validated, fraud-free, and connected — giving you a single view of real shopper journeys. When AI meets Fair-Trade Data™, measurement becomes anticipation: 🔹 Predict which mall promotions will convert 🔹 Track Gen Z’s shift from luxury to mid-tier buying 🔹 Anticipate how economic shifts impact visits + spend As 71% of CMOs plan to invest over $10M annually in GenAI (BCG, 2025), the real advantage will go to leaders who pair it with trusted first-party data — they won’t just analyze, they’ll anticipate. The edge goes to those who turn connection into prediction. 👉 [Schedule a briefing] to see how Fair-Trade Data™ + AI makes it happen https://lnkd.in/gUPmwSpA
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