Wayne Blodwell’s Post

A pleasure to chat with Anthony Vargas from AdExchanger on the report from CleanTap.ai that showed how they easily misrepresented CTV inventory and went undetected in doing so. It takes smart people like Shailin Dhar, Will Rand and other researchers to shine a light on these issues and to encourage better practices. In this case, the report was peer-reviewed and those involved were asked to comment before release (which I think is always sensible). The good thing for agencies like Assembly Global is that by leaning in to the issues, rather than burying our heads in the sand, we can be better and deliver far more effective experiences for brands. It's just a shame that many buyers and seller aren't doing the same, and I don't think that's solely an incentive issue. Link to article in comments.