Joe Serrano’s Post

Had a great conversation with Alicia Esposito at Future Commerce about how Halloween reflects what’s next in retail, technology, and the cultural elements that ties it all together. I called it a moment of escapism, which we all frankly need right now. To me, escapism isn’t just cultural; it’s operational. And as the platform shift of AI continues, I am excited for the kind of fluidity brands need year-round to use the technology to humanize and create whimsy: • Agentic operations that sense and adapt • Influence over the tech landscape through collaboration • Living data that gives every SKU a heartbeat Alicia’s article captures the human side of this perfectly. Here’s the piece: https://lnkd.in/gGu3Wk6D