Today’s consumers don’t just buy products — they seek experiences, culture, and community. -64% of Gen Z say social media is a top source of beauty inspiration. -Platforms like TikTok, Instagram, and YouTube are fueling trends, viral moments, and brand discovery. -AI, smart packaging, and personalized digital tools are redefining how brands connect, creating hyper-customized interactions and stronger emotional bonds. The future of beauty isn’t only about what you sell — it’s about how you connect. The Berlin Packaging | Jansy team works hard to stay on top of key trends in our industry. Work with us today: info@jansypkg.com
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