From awareness to engagement. OraSì (Unigrà) set out to strengthen its position in Italy’s competitive plant-based category – aiming to reach health-conscious consumers across key regions with real relevance and impact. Together with EXPANSION GROUP, we delivered and executed a media strategy that combined scale, intelligence, and creativity: ✅ 91% viewability ✅ 0.6% CTR across the engagement line ✅ +40% uplift in Aided Brand Recall As Stefano Leccese Renzetti, our VP of Sales Italy, highlighted, this collaboration showed how AI-powered targeting and Creative Lab’s bespoke rich media reinforce each other. The uplift in brand recall proved that even in low-involvement categories, technology and storytelling can work together to drive tangible business outcomes. Claudio Chinnici, Global Consumer & Trade Marketing Manager Retail at Unigrà: “The precision of the targeting allowed us to reach consumers who are truly aligned with our brand values, while the creative executions helped us stand out and be remembered.” Erica Cevoli, Media Director at Expansion Group: “Thanks to Adlook’s advanced targeting solutions, we were able to reach the right people at the right time, achieving high levels of viewability and interaction.” 👇 Explore the full case study: https://lnkd.in/ex7mVHAc #Adlook #BrandRecall #Programmatic #DigitalAdvertising #AdTech #CaseStudy
Poozana G
1w
fun to see viewability win... i've found attention metrics beat clicks for brand lift ----- Commented using commentify.co
Direttore media presso EXPANSION GROUP
1wIt was a real pleasure working with you and bringing this challenging, successful project to life. I’m confident we’ll have the chance to collaborate again in the foreseeable future. Thank you for the valuable experience.