BCBG and Ben Sherman Enter Indian Market with Apparel Group

Global Fashion Icons BCBG and Ben Sherman Enter India with Apparel Group Partnership Global fashion powerhouses BCBG and Ben Sherman have officially made their debut in the Indian market through a strategic partnership with Apparel Group, a leading force in India’s premium fashion retail sector. This move marks a transformative moment for Indian consumers seeking globally recognized labels that seamlessly blend timeless design with innovative style, further bolstering India’s status as a growing hub for international luxury and contemporary brands. BCBG, the acclaimed Los Angeles-based fashion house, introduces its signature red-carpet glamour, sleek tailoring, and elegant silhouettes to the Indian woman who desires versatile wardrobe essentials that transition effortlessly from day to night. With an iconic history rooted in “Bon Chic, Bon Genre,” BCBG’s collections are synonymous with modern sophistication and are now accessible to Indian shoppers through leading e-commerce platforms like Myntra, ensuring a seamless entry into both digital and physical retail landscapes. Making an equally compelling entrance is Ben Sherman, the storied British brand celebrated for its mod-inspired heritage and sharp tailoring. Known universally for its signature button-down shirts and a strong connection to British street culture, Ben Sherman’s offerings resonate deeply with Indian men who hold style, creativity, and sartorial tradition in high regard. The arrival of Ben Sherman taps perfectly into the evolving tastes of Indian consumers who are increasingly cosmopolitan yet have a discerning appreciation for classic design and authentic craftsmanship. Apparel Group, with its robust portfolio spanning over 250 stores in 43 Indian cities, continues to set new benchmarks in India’s fashion landscape. The addition of BCBG and Ben Sherman is more than just the launch of two brands, it is a step toward shaping a new era of sophisticated, global-inspired retail experiences in one of the world’s most dynamic markets. With this expansion, Indian fashion enthusiasts can look forward to curated international collections that celebrate individuality and elevate everyday style. #IndianFashion #GlobalFashion #NewInIndia #BCBGIndia #BenShermanIndia #ApparelGroup #LuxuryFashionIndia #StyleIndia #FashionRetail #WomensFashionIndia #MensFashionIndia #ClassicDesign #RedCarpetGlamour #ModCulture #FashionLaunch