India’s sneaker game is changing — and it’s being led by homegrown brands. We spent a day with Gully Labs, one of India’s fastest-growing sneaker startups, to understand how they’re bringing Indian design stories—from mojiris to hockey-inspired embroidery — into modern streetwear. From a 10,000 sq ft warehouse in Noida to a community-first flagship in Delhi, Gully Labs is building more than just shoes. They’re building culture👟 And yes, we even swapped sneakers with the founders to get a closer look at what makes them different. 📺 Full story dropping soon on CNBC-TV18. Stay tuned. #GullyLabs #SneakerCulture #MadeInIndia #CNBCTV18 #StreetwearIndia #HomegrownBrands Arjun Singh Animesh Mishra
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Nandan Renukappa, a 22-year-old entrepreneur from Bangalore, has started making waves with his streetwear brand, Untamed Streetwear. What began as a small experiment during college has now grown into a thriving weekend cart business. Inspired by Bangalore’s vibrant street culture, Nandan launched the Untamed Cart after noticing a popular ice cream cart on Church Street. He turned this idea into a fashion experience, selling oversized tees, hoodies, and graphic streetwear staples that connect with young, style-conscious customers. Bootstrapped entirely with his own savings from side hustles, Nandan focused on quality and affordability. Each collection is carefully designed in-house, blending cultural ideas with bold designs, making the brand stand out in the crowded fashion space. From initially selling six or seven T-shirts a day, Untamed quickly scaled to 60 a day. Today, operating mainly on weekends, the brand generates an impressive ₹3–4 lakh in monthly revenue, building a loyal customer base of college students, young professionals, and streetwear enthusiasts. At just 22, Nandan’s journey highlights the power of experimentation, creativity, and persistence. Untamed Streetwear is more than clothing — it’s a cultural movement, blending community, originality, and style. #UntamedStreetwear #BangaloreEntrepreneur #StreetwearIndia #WeekendCartBusiness #StartupSuccess #YoungEntrepreneur #FashionStartup #StreetStyle #IndieFashion #BootstrappedBusiness #StreetwearCulture #BoldDesigns #YouthFashion #MadeInIndia #UrbanStyle
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Streetwear in India is no longer just a trend copied from cities like New York, Tokyo, or Seoul. It is evolving into a culture of its own, with young people moving away from generic clothing and looking for pieces that reflect who they are and what they stand for. In Bangalore, one such brand is starting to make waves - Untamed Streetwear. Launched in July 2023, the label began as a small experiment in college and has since grown into a thriving streetwear business. The founder, 22-year-old Nandan Renukappa, never planned to work in fashion. “I had zero knowledge about the industry, designs, graphics, or materials,” he says. What he did have was an entrepreneurial instinct. From the age of 18, he explored food ventures, event management, logistics, and early clothing experiments, and eventually his drive found a home in Untamed. The brand was born from curiosity and determination. Nandan saw a gap in the market, where most Indian brands were either luxury or basic merchandise. He wanted something in between, offering global-level quality rooted in Indian streets. A turning point came from an ice cream cart on Church Street. Inspired, Nandan created the Untamed Cart, making buying clothes an experience rather than a transaction. Untamed focuses on oversized tees, hoodies, and streetwear staples. Every collection begins with a cultural idea, which is then developed through sketches, samples, and testing. Fully bootstrapped, Nandan invested savings from side hustles. Sales grew from 6 or 7 T-shirts a day to 60 per day after launching the cart, generating ₹3–4 lakh per month. For Nandan, the real value lies in community. By engaging customers at carts and events, Untamed has built a base of people united by creativity and self-expression. Looking ahead, Nandan wants Untamed to become more than a brand. He envisions it as a cultural hub, offering new categories, collaborations, and experiences, and becoming the face of streetwear culture in India. Source:Startuppedia Credits to the rightful owner Regards, Dr. Adarsha Gowda Food Expert Chairperson/Dean/Head (Former) Entrepreneurship, Startup & Consultancy Dept of Food Science Dept of Food Processing & Engineering. 💫 #StreetwearIndia #UrbanFashion #StreetStyle #FashionCulture #StreetwearCommunity #UntamedStreetwear #IndianEntrepreneur #StartupStory #YoungFounders #YoungEntrepreneurs #Startuppedia
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🚀 The Rise of Streetwear in India Streetwear today is more than just fashion. It’s identity, empowerment, and self-expression. From the booming sneaker resale market to youth-led movements and homegrown D2C brands, India’s streetwear scene is rewriting the rules of fashion. With e-commerce and social media driving this shift, the opportunities for entrepreneurs are endless. 🌍✨ ECell, RV University #Streetwear #Entrepreneurship #YouthCulture #Ecommerce #IndiaFashion #Innovation #Startups #FutureOfFashion
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Bangalore’s 22-year-old Nandan Renukappa is redefining hustle culture with Untamed Streetwear — a cart-based fashion startup bringing bold, affordable streetwear to Indian streets. Once just a college experiment, Untamed has now grown into a thriving brand clocking ₹3–4 lakhs in monthly revenue — all from weekend sales! Interestingly, fashion wasn’t even Nandan’s first love. “I had zero knowledge about the fashion industry,” he says. “All I wanted was to do business.” From food ventures to event management and logistics, Nandan tried it all before finding his groove in streetwear. The spark for Untamed came from a simple observation — a premium ice cream cart on Bangalore’s Church Street drawing crowds despite high prices. “That’s when I thought — what if I sell T-shirts from a cart?” he recalls. Soon, the Untamed Cart was born, offering oversized tees and hoodies that blend global street culture with Indian authenticity. Bootstrapped from Nandan’s savings, Untamed started small — selling six or seven T-shirts a day. Today, it sells 60+ on weekends, symbolizing not just a business, but a movement. “People don’t just buy Untamed for the product; they connect with the story,” says Nandan. For him, streetwear is more than fashion — it’s about community and expression. His team interacts directly with customers, hosts pop-ups, and collaborates with local talent to keep the vibe real. Nandan’s message to young dreamers is simple: “Don’t wait for perfection. Just start. Even if you fail, you’ll learn.” With plans to expand Untamed into a cultural hub for India’s youth, Nandan’s story proves one thing — passion and persistence can turn even a street cart into a movement. #UntamedStreetwear #StartupStory #BangaloreStartups #YoungEntrepreneur #StreetwearIndia #MadeInIndia #HustleCulture #IndianStreetwear #SmallBusinessIndia #YouthEntrepreneur
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💎Lucira Jewelry Raises $5.5M in India’s Largest Seed Round for a Jewelry Startup Founded by Rupesh Jain and Vandana jain, Lucira Jewelry has raised $5.5M (~₹46 Cr) in seed funding, the largest seed round to date for a jewelry startup in India. The round was led by Blume Ventures and Spring Marketing Capital, with participation from SiriusOne Capital Fund and notable angel investors including founders of Dot & Key Skincare, Livspace, SNITCH, and BEWAKOOF®. 🚀 Lucira, which focuses on design-led fine jewelry using lab-grown diamonds and recycled gold, plans to use the funds to open new retail stores, expand its design studio, and strengthen its technology and team. Its first flagship store opens in Mumbai this month, with four more planned by FY2026. ✨ Why This News Matters 1️⃣ Record-Breaking Round : Marks the largest seed raise for a jewelry startup in India, showing strong investor appetite. 2️⃣ Sustainable Luxury : Focuses on lab-grown diamonds & recycled gold, aligning with global sustainability trends. 🌱 3️⃣ Omnichannel Play : Combining digital shopping with premium physical retail to meet evolving consumer preferences. 4️⃣ Experienced Founders : Led by Rupesh Jain, founder of Candere (acquired by Kalyan Jewellers), bringing deep sector expertise. 5️⃣ Rising Investor Interest : Part of a broader wave of funding in jewelry startups, including Aukera Grown Diamond Jewellery, Firefly Diamonds, Jewelbox, True Diamond, PALMONAS, and Nuyug. Lucira is redefining jewelry for modern India - where design, authenticity, and sustainability matter as much as investment value. With fresh capital, it’s poised to become a leading brand in lab-grown diamond jewelry, blending heritage craftsmanship with new-age retail experiences. 💍🌍 #Lucira #Jewelry #LabGrownDiamonds #SustainableLuxury #StartupIndia #BlumeVentures #FundingNews #DesignLed #Innovation #Omnichannel #India #Tech #Jobs #Hiring #Business #Luxury #News #Funding #Retail #Hypes Start Big, Start Here.
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𝟏 𝐌𝐢𝐧𝐮𝐭𝐞 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐔𝐩𝐝𝐚𝐭𝐞: RARA Barefoot 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐑𝐀𝐑𝐀 𝐁𝐚𝐫𝐞𝐟𝐨𝐨𝐭 𝐡𝐚𝐬 𝐫𝐚𝐢𝐬𝐞𝐝 $𝟓𝟎𝟎𝐊 (∼₹𝟒.𝟐 𝐂𝐫) 𝐢𝐧 𝐚𝐧 𝐨𝐯𝐞𝐫𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐝 𝐩𝐫𝐞-𝐬𝐞𝐞𝐝 𝐫𝐨𝐮𝐧𝐝 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐟𝐢𝐫𝐬𝐭 𝐛𝐚𝐫𝐞𝐟𝐨𝐨𝐭 𝐬𝐧𝐞𝐚𝐤𝐞𝐫 𝐥𝐢𝐧𝐞. Startup: RARA Barefoot Founders: Varun Mimani and Manas Tripathi Key Highlights: 1. Investors: Backed by founders/executives from Zomato, Urban Company, Tata 1mg, Shyft , HexaHealth, ChrysCapital, and Boston Consulting Group (BCG). 2. Product: Barefoot sneakers featuring zero heel-toe drop, wide toe boxes, and flexible soles for natural movement. 3. Mission: Combine evolutionary foot mechanics with modern design for better posture and performance. Plans: Funds will fuel D2C expansion, offline retail partnerships, and local manufacturing scale-up. RARA Barefoot enters India’s booming sneaker market, projected to hit $4.66 Bn by 2030. The brand aims to bridge comfort with sneaker culture, targeting health-conscious consumers. For more startup updates, Follow The Rupee Story. We’re now on Instagram: https://lnkd.in/gyV4AGfC #RARABarefoot #FootwearStartup #D2C #SneakerMarket #MadeInIndia #StartupFunding #PreSeedRound #TheRupeeStory
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💼 Pitch to Get Rich — Where Fashion Meets Funding (Review Series - Post 1) India’s fashion & business ecosystem is getting its most ambitious reality platform yet — Hotstar’s “Pitch to Get Rich”, powered by the Fashion Entrepreneur Fund (FEF). With a massive ₹40 crore investment pool, this initiative aims to mentor, fund, and scale 14 promising fashion founders, bringing together the best of creativity, entrepreneurship, and retail innovation. The Fashion Entrepreneur Fund (FEF) — backed by some of India’s leading investors, industrialists, and fashion icons — was built to empower the next generation of designers and brand-builders with capital, mentorship, and a growth roadmap. ⭐ Celebrity Judges & Mentors The show features a powerful mix of Bollywood icons and fashion leaders: 🎬 Akshay Kumar 🎥 Karan Johar 👗 Manish Malhotra 💃 Malaika Arora Some of the exciting brands featured in the first season include: 👗 CloudTailor – tech-enabled personalized tailoring platform 👠 Dmodot – handcrafted artisanal footwear 👔 Philocaly – bespoke menswear label 💍 House of Armuse – luxury bridal couture 🧵 Stylox India – contemporary men’s fashion 🌿 Banana Labs – sustainable craft-driven design studio 👕 Banana Club – youth-focused streetwear collective 🪡 Heritage Bazaar – craft & heritage marketplace ♻️ Vardi Store – upcycled military fashion Each of these ventures has a unique USP, growth vision, and retail scalability — showing how India’s fashion startups are maturing into "investable, franchise-ready brands". As someone working closely in "franchise & B2B development", I see 'Pitch to Get Rich' as more than just a show — it’s a glimpse into how fashion entrepreneurship can evolve into structured, scalable businesses. In my upcoming posts, I’ll be reviewing "each of these brands individually", breaking down their journey, USP, and franchise or expansion potential. Stay tuned — because this is where "style meets strategy, and passion meets profit". ✨ #PitchToGetRich #HotstarSpecials #FashionEntrepreneurFund #IndianFashion #Entrepreneurship #FranchiseSales #RetailGrowth #B2B #StartupIndia #MakeInIndia #FashionBusiness #BhaskarKumar #SortedIndia
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📉 @Virat Kohli-backed fashion brand WROGN faces another tough year 🔹WROGN’s parent company reported a 9% revenue decline in FY25, with operating revenue falling to ₹223 Cr from ₹245 Cr in FY24. Losses deepened 31.6% YoY, reaching ₹75 Cr. Overall accumulated losses now stand at ₹709 Cr. 💸 🔑 Key Highlights: 👉Revenue down 9% YoY; total income at ₹232 Cr 👉Expenses surged to ₹313 Cr — driven by material procurement (₹126 Cr), employee costs (₹39 Cr) & a 63% jump in ad spends 📢 👉ROCE: -70% | EBITDA margin: -27.5% 👉Funding: ₹125 Cr raised from TMRW (Aditya Birla Group) in June 2024 + $9M in Oct; total funding $90M+ ➡Founded in 2014 by Anjana & Vikram Reddy, WROGN has leaned heavily on Virat Kohli’s brand pull. But competition is intensifying ⚡—with SNITCH, BEWAKOOF®, 🌟 The Pant Project, and Rare Rabbit rapidly scaling through sharper pricing, faster design cycles, and digital-first strategies that resonate with #GenZ & #millennials. 🔰The mass-premium fashion market is evolving quickly, and WROGN’s challenges highlight how consumer preferences are shifting—rewarding agility, digital savviness, and fresher positioning. 👕📲 💻Visit Our Website for More Details: https://scoopearth.in/👇 🎯To publish startup news, stories, funding updates, and business news, reach us at: 👉info@scoopearth.in 👉support@scoopearth.com #WROGN #Fashion #Lifestyle #Retail #ConsumerTrends #IndianStartups #BrandStrategy #GenZ #Millennials #D2C #Funding #startupUpdates #Startups #Innovation #IndiaEconomy #viralpost #scoopearth #scoopearth.in
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Bangalore’s 22-year-old Nandan Renukappa is redefining hustle culture with Untamed Streetwear — a cart-based fashion startup bringing bold, affordable streetwear to Indian streets. Once just a college experiment, Untamed has now grown into a thriving brand clocking ₹3–4 lakhs in monthly revenue — all from weekend sales! Interestingly, fashion wasn’t even Nandan’s first love. “I had zero knowledge about the fashion industry,” he says. “All I wanted was to do business.” From food ventures to event management and logistics, Nandan tried it all before finding his groove in streetwear. The spark for Untamed came from a simple observation — a premium ice cream cart on Bangalore’s Church Street drawing crowds despite high prices. “That’s when I thought — what if I sell T-shirts from a cart?” he recalls. Soon, the Untamed Cart was born, offering oversized tees and hoodies that blend global street culture with Indian authenticity. Bootstrapped from Nandan’s savings, Untamed started small — selling six or seven T-shirts a day. Today, it sells 60+ on weekends, symbolizing not just a business, but a movement. “People don’t just buy Untamed for the product; they connect with the story,” says Nandan. For him, streetwear is more than fashion — it’s about community and expression. His team interacts directly with customers, hosts pop-ups, and collaborates with local talent to keep the vibe real. Nandan’s message to young dreamers is simple: “Don’t wait for perfection. Just start. Even if you fail, you’ll learn.” With plans to expand Untamed into a cultural hub for India’s youth, Nandan’s story proves one thing — passion and persistence can turn even a street cart into a movement. #UntamedStreetwear #StartupStory #BangaloreStartups #YoungEntrepreneur #StreetwearIndia #MadeInIndia #HustleCulture #IndianStreetwear #SmallBusinessIndia #YouthEntrepreneur #startuphome Nandan Renukappa
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Can a fast-fashion startup turn sustainability into a trend? That’s exactly what VIRGIO is trying to do. Founded in 2022 by Amar Nagaram, the former CEO of Myntra, VIRGIO began as a platform for fast, trendy, and affordable fashion — aiming to capture the Gen Z audience hungry for fresh styles. But as the brand grew, Amar noticed something deeper: the same audience that loved fast fashion was also becoming more conscious about sustainability and waste. So, VIRGIO made a bold pivot — from being just another fast-fashion startup to building a circular and responsible fashion ecosystem. The company started focusing on sustainable fabrics, recyclable designs, and ethical sourcing, while still keeping the excitement and accessibility of modern fashion. This shift wasn’t just good for the planet — it was smart business. By aligning with what the next generation values, VIRGIO has positioned itself as a brand with both purpose and profit. It’s no longer competing only with clothing brands; it’s defining what the future of Indian fashion could look like. VIRGIO’s story is proof that even in a crowded industry, the courage to pivot can become your biggest differentiator. Insights are just the beginning. At Expertise Station Inc. Station, we connect you with expert consultants who can apply these strategies to your company. Explore more at https://lnkd.in/gJ4wqWvs Sunil Kapoor #StartupSuccess #InnovationInIndia #Entrepreneurship #BrandBuilding #FutureOfFashion
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