🏀 A Century in the Making We’re proud to partner with the Harlem Globetrotters to kick off their 100 Year World Tour with a national on-sale, a robust media campaign, and an unforgettable press day in New York City. From a branded bus appearance on Good Day New York to surprise games in Times Square, MSG, and the West 4th courts, the launch set the tone for what’s already shaping up to be a milestone year. This campaign brings together bold creative, impactful media, and seamless activation — all in service of AKA’s mission: Get People To Go Places. Check out more in the press release below ⬇️
🏀✨ 100 years of magic on the court The Harlem Globetrotters are celebrating their centenary with the 100 Year Tour, and to promote this milestone, they entrusted the creativity of #AKA, the agency that developed the official film and key art for the campaign from concept to execution. With an approach that combines historical archives, emotional storytelling, and innovative design, the proposal honors the brand's legacy and connects with new generations. 👉 Learn how AKA brought this unique anniversary to life: https://lnkd.in/gYJ5JYw2 #Creativity #SportsMarketing #Storytelling #BrandLegacy Elizabeth Furze Miky Wolf Amanda LaFollette Blackman Cynthia Posillico Robert Mathis Samuel Veal Megan Warshofsky Agatha Knouse Aubrey Downing Kaila M. Stokes Sydney Mayer
