AKA US’ Post

The cat’s outta the bag: Google’s Pmax has been doing a lot more brand protection than new customer acquisition.    Now that we’ve got real reporting, it’s time to re-evaluate, refine, and start testing smarter. AKA’s Logan Foster dives into how to get more out of Pmax – especially if you’re done wasting prospecting budget on people who already know you.   #GoogleAds #Pmax #PaidSearch #MarketingStrategy