How much of your marketing is really working? Attribution models help, but they only tell part of the story. To truly measure impact, you need incrementality testing. In our latest article by Logan Foster, he breaks down 3 practical ways to prove what’s working in your media mix – so you can optimize spend with confidence. #MarketingStrategy #Incrementality #PaidMedia #ROAS #PerformanceMarketing #LiveEntertainment
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3moGreat post!, There are other incremental variables like WOM, so difficult to track and yet so powerful.