AKA US’ Post

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The Washington Post explores a rising trend on Broadway: the emergence of the so-called "bro show" — productions that are drawing in a growing base of male theatergoers. With commentary from industry leaders, including Marc Jablonski and Miky Wolf from our team, the piece takes a closer look at shifting audience dynamics, the influence of cinematic marketing, and what it all means for Broadway’s future. Read the full article here: https://wapo.st/4kV7bqx #Broadway #TheaterMarketing #AudienceEngagement

Jolie Schaffzin

Publisher, Playbill Magazine

3mo

It is vital for the continued success of Broadway to have productions that appeal to all audiences...including "bros!" Hey guys, welcome to Broadway!

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