Lee and I founded, grew, and exited two companies together. We navigated the highs and lows of fundraising, hiring, firing, weddings, pregnancies, and births. Meanwhile, my husband Yoni Sheleg was quietly building something of his own—Hulken. Lee and I were Hulken’s biggest cheerleaders from day one, shouting its value from the rooftops and advising wherever we could. In a few short years, Hulken grew into a $30M revenue business. When we sold Clay (acquired by Kangarootime), joining Hulken felt like a no-brainer for me. And this week... I get to share that Lee is officially joining us as our first CRO! I obviously can’t imagine building anything without Lee by my side— she’s an unstoppable force in everything she does and will propel Hulken to its next stage of growth 📈 👉 It feels only natural that this would become our next big chapter. There’s something truly magical about building a company with people you deeply love and respect. With Yoni as CEO, Lee as CRO, and Tara as CBO, I can confidently say—I hit the team jackpot 🎰
i love you
I'M SO EXCITED FOR THIS NEW ADVENTURE WITH LIFETIME FAMILY! Alex Schinasi Tara Seruya Yoni Sheleg! YESSSS
You haven't changed a bit since 2013, when we were neighbors at MAZAH-9! Wishing you all the best and a wonderful 2025! :)
I love this!
You guys keep going ✨
Dream team! 😱🤩
Dream team ✨
Congrats, ladies! 🎉 You’re some of the most talented female founders I know, and I can’t wait to see the amazing things you’ll accomplish in this next chapter. Wishing you all the success in the world! ❤️
This is so exciting! Congratulations on this new steps! I am sure it will be an amazing adventure
Owner, Online Marketing & Growth Consultant - Hands-On Expert (Ex Fiverr Social Acquisition Team Leader)
9moGo Lee A. Rotenberg ❤️