Transcript

It's kind of a hot potato popping, right? So I think there's always people that are going to defend lack of transparency and there's always gonna be people that are pushing for transparency. And there's definitely a balance that needs to be struck because it's about building long term relationships, whether you're an operator or an affiliate rate is about making sure that you're working relationship is beneficial to both of you. Otherwise there's no point investing more time and resources into them. So when it comes to shaving and particularly transparency. I think there's a lot more that we can do as an industry to be more transparent and to make sure that the. You know the the level of communication that we have is. A bit better and obviously that starts with data accessibility, so. You know, we've AGB and with the shaving detection product that we you recently did, it's about when data changes in an operate the back end that has maybe not been communicated or it's things that are changing without notice. So understanding why data has changed and it's not always necessarily a bad thing. It's not always shaving to steal from an affiliate. It could be for legitimate reasons as well. It could be fraud and chargebacks or you know, any, any kind of behavior that the operator is. Within their rights to adjust the data, it's just making sure that each party is aware of what these changes are and why they've happened.