The Indian Influencer Governing Council (IIGC) strengthens India’s creator economy with its proactive Taskforce, guiding influencers on compliance, transparency, and responsible content creation—building a safer, more credible digital ecosystem for all stakeholders. read more: https://lnkd.in/dChjJb8Y Sahil Chopra #IIGC #CreatorEconomy #InfluencerMarketing #Adtechtoday

Jharkhand rolls out influencer engagement scheme, offers creators up to Rs 10 lakh Read more here: https://lnkd.in/dwrgx-cR #X #Facebook #YouTube #influencer #Jharkhand

India’s YouTube scene has exploded over the past decade. Creators aren’t just entertainers—they’re entrepreneurs, trendsetters, and brand powerhouses. The YOUTUBE INFLUENCERS BY NET WORTH in 2025 reflect this evolution, blending creativity, strategy, and business acumen... 🔗 Read more: https://lnkd.in/efgd7NYj

Gen Z isn’t just a target audience anymore… they’re the audience beauty brands are chasing. Around 30-45% of marketing budgets are now being shifted to connect with Gen Z. Why the rush? Gen Z already drives nearly half of beauty consumption in India. They don’t fall for glossy, picture-perfect campaigns. They want real, raw, unfiltered. They live in short-form videos, memes, UGC, and interactive formats. So, the old playbook? Out. The new one? Looks like this: - Micro & nano creators over celeb faces - Reels, Shorts, challenges over long TVCs - Communities over campaigns It’s no longer about “How many saw the ad?” It’s “How many talked back, shared it, remixed it, felt a part of it?” If you want to win Gen Z, don’t just market to them. Co-create with them. #GenZ #beautyindustry #marketing #influencers

𝗛𝗼𝘄 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗚𝗿𝗲𝘄 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 𝗮 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 🚀 “From zero to leading AI search app – powered by partnerships & influencer trust 📊 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝘃𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 600% YoY increase in downloads 640% YoY surge in monthly active users Now India = #1 market for Perplexity 🔑 𝗦𝗺𝗮𝗿𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 Airtel partnership → Free 1-year Pro subscription Topped App Store, surpassing ChatGPT & Gemini Influencer voices amplified trust in AI adoption 𝗪𝗵𝘆 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 67% of consumers trust influencer recos more than ads 72% brands prefer long-term influencer collabs Micro & regional creators drive higher engagement 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 Growth = Product + Partnerships + People (influencers). Partner with big local platforms (distribution + credibility) Leverage influencers for trust + relevance Focus on content quality over follower count Build long-term creator partnerships Perplexity #InfluencerMarketing #InfluenceStrategy #DigitalInfluence #CreatorEconomy #InfluencerCampaigns #AItools

India’s festive szn is here 💥 Yes, consumer intent is on fire
but let’s be real, everyone’s shouting at the same time. So how do you stretch your media budget without getting lost in the noise? 1) Start Early or Finish Late ~ Skip the noisiest window & catch buyers before or after the rush. 2) Target Smartly ~ Focus on warm audiences, high LTV cohorts and past buyers. 3) Creative ~ Invest in storytelling that grabs attention and holds emotion. 4) Automate Wisely ~ Use smart bidding, but track and tweak daily 5) Influencers ~ Partner with creators for reach that doesn’t burn your budget No need of bigger budget. You need sharper strategy. #FestiveMarketing #PerformanceWithPersonality #MediaBuying101 #ScrollStoppingContent #InfluencerGameStrong

Influencer-led events: The heart of brand activations in India In India, brand activations are no longer just about kiosks, stalls, or celebrity appearances. The real shift has been towards influencer-based events — where digital meets on-ground. Why are they so impactful? #Hyper_local_connection: Influencers bring relatability and trust that traditional advertising often misses. #Dual_impact: An event isn’t just about the people in the room — it’s about the millions reached online through reels, live streams, and content. #Experience + #endorsement: When an influencer experiences a brand live and shares it in real time, the audience feels part of that moment. #Measurable_ROI: Engagement metrics and content amplification make these events more accountable than old-school activations. For brands in India, where culture, community, and conversations drive purchase behavior, influencer-based activations aren’t just campaigns — they’re #movements. The next time a brand wants to launch, celebrate, or connect, the biggest stage won’t just be the event venue, but also the influencers’ feeds. #BrandActivation #InfluencerMarketing #InfluencerEvents #BrandBuilding #MarketingStrategy #MarketingIndia #IndianBrands #ConsumerEngagement #ContentMarketing #EventMarketing #BrandAwareness #DigitalMarketing #MarketingTrends #InfluencerStrategy #CommunityMarketing #ExperientialMarketing #OnGroundMarketing #MarketingInnovation #BrandExperience #MarketingInIndia

In India’s fast-changing digital economy, brands are exploring new ways to build trust and connect with audiences. One of the most powerful methods is to partner with financial influencers, who are shaping financial decisions for millions of Indians. Today, money-related content has become as engaging as lifestyle, travel, or food. Financial influencers simplify complex topics like investments, credit, and savings for everyday people, making them a vital part of brand growth strategies... 🔗 Read more: https://lnkd.in/gHsAGhJv

TikTok Awakening Daily 2025-09-08 1. Beauty stores rely on influencers to drive sales, with 99.6% of transactions completed 2. TikTok Announces Surpassing 200 Million Users in Europe 3. TikTok Poland Empowers 33% of Small and Medium-Sized Enterprises #tiktokmademebuyit #tiktokshop #EchoTik #CrossBorder #InternationalTradeTikTok

🚀 India goes iPhone crazy! Midnight queues, influencers, and instant delivery are redefining retail. 🍏 $14B locally made, +23% YoY profit. Quick commerce is Apple’s secret to one of its most profitable markets. #AppleIndia #QuickCommerce #RetailInnovation #TechTrends