AMOUAGE’s Post

Amouage Brings High Perfumery to Rinascente Duomo During Milan Fashion Week During Milan Fashion Week, the House of AMOUAGE illuminated the iconic Rinascente Duomo with a striking homage to its Omani heritage. Taking over a prominent space within the prestigious retailer, the House unveiled a pop-up inspired by the breathtaking landscapes of Oman: a radiant sun setting over the Jabal Akhdar mountains, brought to life in the heart of Milan. This immersive experience was a tribute to the brand’s deep-rooted love for its homeland and dedication to the craft of High Perfumery. Beneath the warm, golden light of the installation, a special masterclass unfolded with Chief Creative Officer Renaud Salmon about Amouage’s heritage, triad of signature ingredients, and perfumes of its collections, highlighting the creations of perfumer Alexis Grugeon, Search, Opus XV – King Blue (co-creation) and the latest addition to the collection, Opus XVI – Timber. The space was filled with guests, including Rinascente’s clients, revered media and opinion leaders, who joined us to explore the artistry and ancient inspirations behind the fragrance. The masterclass was enhanced by the presence of Emanuela Giacca, a renowned illustrator who created watercolour paintings of Timber for the audience. Amouage extends its heartfelt gratitude to Olfattorio S.r.l., our valued partners in Italy, for their continued trust and exceptional collaboration in bringing this vision to life.  Andras Komar, Yamina Tamda, Ahmed ELDEEB, Alessandra Cavaliere, Valentina Rossi #Amouage #Italy #Milan #Rinascente #RinascenteDuomo #Oman