Idea for Indian D2C brands: Start doing "Founder WhatsApp Broadcasts. Build a broadcast list of 5,000 customers Send 1 personal voice note per week from the founder Share behind-the-scenes, new products, why you built this People buy from people, not from brands. But most D2C marketing feels soulless. Create a direct to founder channel communication. Very low effort experiment.
Genius hack: Brands need voices, not just logos.
For this exact experiment, i have started my passion n small initiative for story/poetry . In this busy world, you won't get enough time to read so why not have stories that is quick to read but lingers more than a day. I welcome you all to join our story Luvv It community of 250+ friends. https://chat.whatsapp.com/H5bpafGVU2GIlJkesb3D2H?mode=ems_copy_t We had kept setting which allows to keep your number private. You will be able to see only admin numbers and other members won't be able to see or view your number.
Brilliantly simple, turning a faceless brand into a founder-led story builds instant trust. In a noisy D2C world, authenticity isn’t just a differentiator, it’s a growth lever.
Yes and That's why we see most people follow personal founder profiles then brand page ....
So true. The fastest way to humanise a D2C brand is to let the founder’s voice cut through all the polished campaigns
Kuldeep Jangir Godai’s commune
This is smart and underutilized. WhatsApp broadcasts feel personal in a way email never will, and voice notes from the founder add authenticity most brands lack. Low effort, high trust-building potential. The brands that nail this will create communities, not just customer lists. Worth testing.
This is brilliant, D2C feels faceless today. Founder broadcasts can turn customers into a true community.
Influencers sell products whereas founders sell trust
Senior Software Engineer | Generative AI, DevSecOps, Automation | Talk about Tech, Personal Finance, and Growth
2wA personal voice note from the founder makes customers feel connected and valued. It’s such an easy way to build trust and loyalty for a D2C brand.