84% of CEOs view innovation as essential for driving growth (McKinsey & Company). However, innovation doesn’t always have to be radical. In fact, 95% of corporate innovation is incremental — small but steady improvements to existing products, services, and operations. 💡 In our recent conversation with Markus Winterholer, we discussed what innovation is in practice, and why companies should focus on 𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯 just as much as 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯. For strategic insights from Senior Specialist for AI and Cloud at Microsoft, watch our interview: 👉 https://lnkd.in/e5guw42J #techInnovation #digitalTransformation #ITleadership #techLeadership #ITservices