7 years ago, we started working on DESelect... 🐧 Today, I’m proud to share that UNARIC has acquired us in an 8-figure deal! 👨🚀 What began as a simple idea - making segmentation in Salesforce Marketing Cloud easier - evolved into a team, a brand, and a suite of products that now serve leading enterprises around the world. Well over 1000 companies and organizations worldwide use our software, we serve brands like Volvo, T-Mobile, Sanofi, and Cornell University, and have built something that truly made an impact in the Salesforce ecosystem. But more than that, it’s been a journey of people. Our team, our customers, our investors, and everyone who believed in the mission when it was just a slide deck and a dream. To all of you: thank you! 🙏 This milestone belongs to you as much as it does to us. As for me, I’ll continue leading DESelect within Unaric, ensuring what we’ve built not only lives on, but thrives in a broader ecosystem where our technology can reach new heights. DESelect has always been my “CEO school”. I’ve learned, adapted, and grown more than I could have imagined — across continents, challenges, and chapters. And today feels like graduation day. To Peter, James, Neil, Moritz, and Kishan, thank you for your trust! To my co-founder Jonathan, our team, and everyone who walked this road with us: We did it! Onward to the next chapter! 🚀
A big thanks to our investors: Nico Wittenborn from Adjacent Stijn (Stan) Christiaens Pascal Borremans Louis Jonckheere Hendrik Isebaert Pieterjan Bouten Federico L. And others
Thank you so much, Sam Gutmann, for all the tremendous support and advice you've given us throughout
Shoutout to Ruben Schoenmaekers and Loïc Matthys from Mace for guiding us throughout this process from a legal PoV And Clemens Buss from Chateau Partners, LLC, as our banker
Proud to have been an early investor in DESelect 🚀 Congrats Anthony, Jonathan, and the whole team! 👏
What an incredible journey — and a fantastic outcome! It’s been a real pleasure accompanying you and the DESelect team through this chapter. Congrats to everyone involved !
Very excited for this, and to bring Anthony and Jonathan and wider team onboard. 🐧
So excited to be working with you and all the DESelect team 🐧 !
Congrats 🐧 Anthony, Jonathan van Driessen and team!! Excited for what DESelect and UNARIC will do together :)
Congrats Anthony and team - well deserved and has been great following your journey 🎉
CEO @ DESelect | The Marketing Optimization Platform
3wThank you to Start it Accelerate | @KBC for the support in the early days! Special shout out to Johnny G. Mills, Liesbeth Van der Jonckheyd, and Jim Nkolo who greatly supported us at the time!