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5 KEYTAKE-AWAYS FROM RETAIL RESEARCH: HOW CAN RETAILERS PLAY A CRUCIAL ROLE IN ENGAGING CUSTOMERS IN SUSTAINABLE CONSUMPTION? A systematic review of 45 studies shows that retailers can play a crucial role in engaging customers in sustainability. Most consumers want to act sustainably, but how can we help them turn good intentions into real action? 5 key strategies based on the findings: 👉 Make it easy - Offer real sustainable alternatives and use nudging (placement, colors, layout) so the greener choice feels natural. 👉 Be transparent - Share clear info on product origin, production, and impact. Transparency builds trust. 👉 Tell positive stories - Use storytelling and highlight benefits (health, quality, community) instead of guilt-driven messages. 👉 Create experiences & ambassadors - Train staff as “sustainability ambassadors” and design in-store or digital experiences that inspire and guide customers. 👉 Build communities & norms - Show that sustainability is the new normal. Use social proof (e.g. “Join the millions buying local”) and reinforce the message across channels. Learn more -  Read the full article: https://lnkd.in/dCrurFYH How do you engage your customers in sustainability? At FutureTribe, we help companies turn insights like these into strategies that drive both impact and loyalty. Please reach out to learn more #FutureTribe #TrueSustainableBrands #TheBrandValueCircles #Innovation #SustainableInnovation #CircularEconomy

Marketing with a Mission Is No Longer Optional ✅ Today’s consumers don’t just shop with their wallets, they shop with their conscience. They want to know that the companies they support are as committed to people and the planet as they are to profit. That’s why ethical, purpose-driven, and sustainable marketing has moved from trend to expectation. It’s not a matter of slapping on a green badge or posting a feel-good hashtag. It’s about embedding integrity and transparency into every message, every channel, every customer interaction. The most trusted brands I see are those that: - Set clear, measurable sustainability goals, and report on them openly - Align their storytelling with tangible actions, not empty slogans - Invite customers and communities to be part of the journey toward positive impact In a digital world overflowing with noise, trust and authenticity have become the ultimate competitive edge. 💡How is your marketing team weaving genuine purpose into every campaign, and turning values into lasting brand loyalty? #PurposeDriven #SustainableMarketing #EthicalMarketing #ESG #Sustainability #ConsciousConsumer

There's plenty being curated behind-the-scenes in what you might call the 'Glow house of brands' with an emphasis on our research tech, grant programs and other projects soon to be spoken about much louder. Amongst this, is the tool we've created - The Social Responsibility Score (SRS) - a multi-stakeholder metric helping businesses prioritise sustainability. It simplifies complexity by offering a universal perception metric, to be used within and across businesses to quantify the ROI of sustainability. It's used globally, and frequently, as a simple and easy-to-deploy measure to assess how consumers, customers, employees, or investors perceive a brand's performance across environmental, social, and governance areas. We love our SRS tool, and if this is the first time you're hearing about it, we'd love for you to love it too. This tool is a metric underpinned by a framework of 13 drivers that provide direction for action, so you can know the responsible path forward. These benchmarks have been created from over 25m brand interviews across 3 markets spanning 700+ brands in 15+ industries, to calibrate relative performance and inform associated brand opportunity or risk. Get started with our SRS today 👇 And quickly define your actions, for tomorrow.

📦 Physical experience vs. digital connection 📲 Once upon a time, packaging ended at the shelf. Now? It starts there. With Connected Packaging, a product isn’t just a product it’s a portal. Scan it, tap it, and you’re instantly in a world of experiences: personalised content, sustainability stories, AR fun, or loyalty rewards. It’s no longer just about what consumers see on the shelf — it’s about what they feel when they interact with your brand. Imagine turning every pack into a digital touchpoint that keeps customers coming back — long after purchase. 💡 The question isn’t “How does your packaging look?” It’s “What does your packaging do?” 👉 Read more about how Connected Packaging is transforming brand engagement: https://lnkd.in/eZrARdDQ #ConnectedPackaging #SmartPackaging #DigitalEngagement #FMCGInnovation #BrandExperience #AppetiteCreative

🚨 Trending in Marketing: Are Consumers Even Aware of Your Brand’s Purpose? Research from the Ehrenberg-Bass Institute shows only 1 in 5 consumers can correctly identify a brand’s purpose, even for purpose-led brands. Many are just guessing, meaning your strategy might not be landing. Why it matters: 📊 Purpose drives loyalty, differentiation, and premium pricing. 📊 Without awareness, these benefits don’t materialize. What brands should do: ✅ Define your purpose clearly and simply. ✅ Communicate it consistently across channels. ✅ Measure awareness—not just engagement. At Digiminds, we turn purpose into clarity, awareness, and growth—so it’s not just seen, it’s believed. 💡 The question isn’t just “Does my brand have a purpose?” It’s “Is it making an impact or going unnoticed?” 👇 How are you ensuring your brand’s purpose is truly heard? #TrendingNews #BrandPurpose #MarketingStrategy #DigitalMarketing

Beyond the Buzzwords: The Real Marketing & Branding Trends of 2025 What's actually working in marketing right now? With new tech and changing consumer habits, focusing on strategies that deliver real, measurable impact is more critical than ever. Here's the data-backed playbook for successful branding in 2025: AI-Powered Personalization: It's no longer a 'nice-to-have.' 75% of consumers are more likely to buy from brands that offer a personalized experience. Short-Form Video is King: Platforms like TikTok and Reels are where attention lives. 21% of marketers say short-form video content has the highest ROI. Authentic Community is Currency: People connect with people, not logos. Trust and genuine storytelling are what builds lasting loyalty. First-Party Data is Your Gold: In a cookieless world, your own data is your most valuable asset. Build loyalty programs and direct relationships to gain priceless insights. Purpose-Driven Impact: Gen Z expects brands to stand for something. Your commitment to ESG is no longer optional—it's a strategic imperative. #MarketingTrends #DigitalMarketing #Branding #Promotion #LinkedInMarketing #FutureofMarketing #DataDrivenMarketing #AIinMarketing

🎯Packaging as Your Brand’s Data & Sustainability Gateway Every scan is more than a connection — it’s insight. Location, time, behaviour, preferences… and now sustainability actions. 🌱 Connected Packaging can guide consumers toward greener choices, for example: 📍 Using location-based tools like Google Maps to direct them to local recycling points. ♻️ Providing instant tips for proper disposal or repurposing. 📊 Delivering real-time data to brands for smarter, sustainable strategies. Your packaging isn’t just a container — it’s a bridge between consumer engagement, brand trust, and positive environmental impact. ⚡ Ready to turn packaging into a marketing and sustainability powerhouse? Let’s talk. Read more at our blog: https://lnkd.in/drBJE52t #AppetiteCreative #ConnectedPackaging #DataDrivenMarketing #SmartPackaging #FMCGInnovation #SustainablePackaging #PackagingForGood

Inclusive marketing drives impact. Yet, many brands still hold onto myths that limit their impact. At DMI Consulting, we debunk 5 of the biggest misconceptions. Here’s what the data says: #DMIresearch #InclusiveMarketing #MythVsReality #AuthenticityMatters #UnlockingGrowthThroughCulture

The data stories we tell matter. I've found a few of these marketing insights useful for confronting untruths that persist across the industry.

#Sustainability #marketing doesn’t need louder slogans — it needs smarter storytelling. Instead of guilt or abstraction, what if brands spoke to what really drives people: savings, health, pride, personal benefits and convenience? https://lnkd.in/de-qZdbZ #sustainability #marketing #greenmarketing #NatureallyDone #communicatingsustainability