How to beat Shopify with AI: write better product descriptions

View profile for Arjun V Paul ..

CEO @ Zoko | YC W21 | INSEAD | Scale your Ecommerce with WhatsApp

Shopify stores are f*cked. They can't pay their way into AI interfaces like you did with social media. The visibility game has fundamentally changed. In the AI era, your content quality matters more than your ad budget. Take any e-commerce store outside the top 100. Look at their product pages: • Color: White • Material: Cotton • Season: All-year That's it. That's their entire product description. Compare this to Lululemon: • Detailed material benefits • Specific use cases for different activities • Clear reasons why someone should choose this product Your products need to be findable and searchable through detailed, structured information that AI can digest and present to customers. My advice: • Write clear, detailed product descriptions • Explain why your product deserves to exist • Give AI platforms something substantial to index If you can't list 10 clear reasons why someone should buy your product, you don't deserve to be found. The days of throwing money at Meta to get customers are over. Your new competitive advantage: Actually having something worth saying about your f*cking products.

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Arinze Obieze

3+ Years Building Scalable Web Apps for Startups & Businesses | Full-Stack Web Developer (Next.js/React)

2mo

This is the core strategic shift many are missing. We're moving from a 'broadcast' model to a 'discovery' model.

Alessandro Desantis

Partner @ Nebulab // Building the New Commerce Frontier™

2mo

"In the AI era, your content quality matters more than your ad budget." For how much longer though? Every Internet surface turns into an ad surface at some point.

Ravindra Bhatnagar

Debt Strategist I Loan Restructuring I Wealth Management I120+ Banks/NBFCs! helping MSMEs I FintechI 15 yrs of Stress management @ corporate/colleges - meditation techniques I Sahaja Yoga - knowledge of roots I

2mo

Arjun V Paul .. AI won’t reward shallow words. Depth, detail, and direction make the real difference. Brands must learn this quickly or fade away.

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Exactly - but you need AI to connect with AI 😂 The old way? Interns tagging products in spreadsheets and pushing them into PIMs, ERPs, and search engines The new way: add an AI enrichment layer to clean, enhance, optimize, and localize product data upfront That step makes products truly discoverable and unlocks hyper-personalization - whether on-site search or ChatGPT

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Silky Agarwal

Insight-led positioning for customer-obsessed B2B SaaS companies | Proprietary One-Pointed Positioning™ method | 12+ yrs mktg B2B tech | 🎬 Part-time film producer | 🧘🏻♀️ Former yoga teacher | 🌈 Waldorf mom | 🎓 MICA

2mo

Reminds me of the Comet usecase saw the other day, where it acts as your personal shopper...true, AI doesnt have content fatigue, it in fact needs as much info as it can to do its job.

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AI won’t save lazy product pages. If you can’t sell it in words, you won’t sell it at all.

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Muhammad Abdullah Baig

Chief Everything Officer @ LootMart | AI Practitioner | NUSTIAN

2mo

Disagreed. Product love is what defines the products right to be discoverable not AIO. This is why great products thrive on social media even with simple e-commerce interfaces when it comes to their Shopify. Just my 2 cents.

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Vaibhav Gianchandani

Driving Partnerships for AiSensy | SaaS & Marketing Enthusiast | JHC’21

2mo

So, we should use AI to write content that is easily accessible to AI?

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Parth Verma

Building AI that works for people | Fintech | Ex-CoinSwitch | Making AI accessible across industries

2mo

AI doesn’t work with lazy inputs. Content is infrastructure.

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