If you took a moment to pause and truly listen to your heart, what would it say about the choices you’re making for your health? We often say, “I have a busy calendar.” But as we chase career goals, personal ambitions and bucket lists, our hearts are quietly keeping score too. It’s time we all had a heart-to-heart. With ourselves. As per ICMR-INDIAB, 1 in 4 Indians show high cholesterol and 1 in 3 face hypertensions, proving that lifestyle diseases are no longer distant threats; they’re a part of our everyday reality. On this World Heart Day, we at Marico Limited are proud to unveil Saffola Total’s new campaign ‘Dil Ki Umar’, urging everyone to make healthier lifestyle choices. With this campaign, we’re doubling down on our purpose to make heart health accessible, personal, and actionable through the 'Heart to Heart Talk' initiative. Click on the link https://shorturl.at/BKpS1 to discover your indicative heart health through an AI-generated conversation. It’s private, insightful, and maybe the moment of truth we all need. Try it for yourself and encourage your team, your family, and your friends to do the same. Let’s all start with a simple step: a #HeartToHeartTalk. #Saffola #WorldHeartDay #HeartHealth #HealthyLiving #LeadershipWithPurpose #AIForGood
Big props to you & the team for this campaign, Ashish. Heart health's a game we can't afford to lose... excited to see what 'Dil Ki Umar' inspires!
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Exploring disruptive solutions
1moGreat campaign Ashish Goupal .. right cues and trigger points highlighted to bring noticeability to the campaign. And also consistently owning this important day..