Our latest running shoes launch with a bounce 🫧 For three days in September, ASICS transformed the Gate M Silo at West Bund, Shanghai, into a pop-up experience celebrating the Bounce Technology in our latest BLAST family of performance running shoes. The giant lavender airbags were modeled after our midsole material technology and echo the colorways of the four shoe models. The “technology factory” interior recreated four different running scenarios – city, track, road, and speed racing – with four interactive challenges inspired by the unique properties of each shoe model. ASICS athletes from China and other countries also contributed recorded messages, sharing their personal Bounce Energy stories. The result? More than 3000 visitors, 600 media mentions, and almost 50 million impressions in the space of a few days. That’s how to launch with a bounce. #ASICSRunning
That is so cool! What a launch!
Berry Blast Energy Byte 🤝 Asics Blast running shoe
Authenticity 🙇♂️Collaboratve
Always thrilled to read about ASICS innovations! Having experienced the brand’s precision on the retail floor, I can say each launch truly embodies motion, energy, and meaning.
What a fantastic way to showcase Bounce Energy, the interactive elements and athlete stories make it unforgettable.
I love things like that. Wonderful campaign, wonderful shoes!
Wow, what a launch loving my Megablast
What an innovative approach to showcasing Bounce Technology! It's inspiring to see ASICS blend creativity with performance, drawing in so many visitors and creating memorable experiences. This event reflects the brand's commitment to not just running, but also to the community it fosters. Congratulations on a successful launch!
Decoding luxury, sportswear and fashion into growth strategies
1wA great example of how product tech can be turned into culture. ASICS didn’t just talk about Bounce - they built an experience around it, translating material innovation into a space that connected with runners, media and community at scale. This is how performance storytelling lands impact.