Asmik Bagdasarian’s Post

Dear partners, colleagues, clients, and friends... Thank you for making the UK Commerce Media Summit 2025 ⭐ at Rosewood London such a memorable event! It was an incredible day of insight, inspiration, and connection bringing together the brightest minds shaping the future of commerce media. A few takeaways that really resonated with me: ▫️ In a complex and fast-changing landscape, simplicity, emotional connection, and putting people first are the keys to long-term success. ▫️Overreliance on Amazon is risky; brands need balanced RM strategies for resilience and growth ▫️ Retail Media is not an extension of the plan - it is the plan. It is a strategic brand building at the digital shelf. ▫️ Measurement must move beyond ROAS to focus on incrementality and overall business priorities ▫️ Successful luxury advertising focuses on exclusivity and brand storytelling, not performance at all costs. For those of you who couldn't join, we’ve curated the top takeaways and key resources from the day in our Content Hub to help you stay ahead: 🔗 https://lnkd.in/e4zSAdVA #DigitalAdvertising #CommerceMedia #RetailMedia