Jason Lim on AI and Data-Driven Marketing at ADWEEK

What if the best AI agent for your brand is one that pushes back? At the recent ADWEEK House Group Chat during Advertising Week, industry leaders agreed: AI's real power isn't just in efficiency. It's in challenging how we think about brand strategy itself. As our Chief Knowledge Officer J. Walker Smith puts it: "Maybe we’re just getting better at doing things the old way, instead of getting ahead of the way things are going to be done." Nicole Sitar Jones, Kantar's Chief Media Commercial Lead, emphasized the shift happening now: "All of this testing we're building is really trying to make sure that creative and media are brought more together. I think those two things have been so siloed over the years." The takeaway? Stop optimizing yesterday's playbook. Start building tomorrow's. Read how leading marketers are moving beyond productivity to true AI innovation in this article from ADWEEK: https://lnkd.in/eXEeKrY2 #ADWEEKHouse #awnewyork25

This week, we teamed up with Carat to showcase how the world’s biggest CPG brands can stay ahead as search shifts from keywords to AI-powered answers. At Carat’s AI Search Innovation Day, CEO Alex Sherman shared how Bluefish is helping brands go beyond visibility — unlocking AI Monitoring and AI Optimization to shape how they’re discovered, described, and recommended across emerging AI surfaces. 💡Takeaway: the next wave of consumer discovery is being built right now, and we’re proud to be building it alongside our visionary partners and clients. #CPGMarketing #AIMarketing #Bluefish #AISearchInnovation

Marvelous' Brand Intelligence is the smartest way to use AI to grow your market. We generate a lot of conversations with brands - and now with embedded AI, we can surface which personas and orgs are buying IP & ad products that match our partners' offerings. It's faster than letting sellers guess who to reach out to. Smart sellers use Brand Intelligence as the most powerful combination of Data + AI to give you the sales results you actually want. #marvelousworks #brandintelligence #mediasales

How Kellanova uses AI to predict creative performance and drive KPIs The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI. https://ift.tt/NQlE6LC

How Kellanova uses AI to predict creative performance and drive KPIs The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI. https://ift.tt/NQlE6LC

It's fair to say that almost every disruption in digital marketing starts with consumer behavior. The explosion of AI is no different. We surveyed over 1,000 U.S. shoppers to explore their awareness and adoption of AI search, and what we found was telling, to say the least. While some consumers were still typing keywords into legacy search engines, 60% of them opted into the journey of AI search and shopping, where the recommendations were hyper personalized and the deals they were looking for weren't buried on page two. Discovery no longer begins on the SERP. It’s starting in AI, and we’ve got the data to back it up. See the evidence for yourself in our newest AI Search Report. 🔎 https://lnkd.in/ej5isTpy #AIsearch #SearchAdvertising #DigitalInnovation

Voice and visual search powered by AI reshape how consumers discover brands — pushing marketers to adapt quickly. #VisualSearch #VoiceAI #DigitalInnovation

As agencies and marketers increasingly use AI tools in research and decision-making, is there a role for the strategist in the new agency model? Jacco ter Schegget 舒嘉泉 believes that the planner's role has never been more important, but their skill set needs to be broader, covering the entire consumer journey funnel. #shanghaizhan #shanghaizhanpodcast #newagencymodel #advertisingagency #strategicplanning

Do advertising agencies really need strategic planners anymore? Ad veteran and consultant Jacco ter Schegget 舒嘉泉 thinks the role of the planner as a "representative of the consumer" has never been more important. But planners need to evolve and expand their expertise into more mid-funnel skills if they hope to stay relevant. #shanghaizhan #shanghaizhanpodcast #newagencymodel #holdingcompanies #advertisingindustry #strategicplanning #publicis #wpp #omnicom https://lnkd.in/gWv69R-c

📊 Role of AI in Personalized Outreach 💡 The TransUnion 2024 Debt Collection Industry Report highlights that 44% of companies using AI leverage it to create personalized outreach strategies for better consumer engagement. 💡 Insight: Personalization improves consumer relationships and drives higher recovery rates. 📖 Learn more about AI-powered personalization at https://zurl.co/75keJ. 📢 How are you using AI to tailor your outreach strategies? Let’s collaborate below! Suggested Graphic: A pie chart showing AI use cases in personalized outreach. #AIPersonalization #ConsumerEngagement #ReceivablesInfo #FactFriday