Dan Roberts, our Global Vice-President of Search, weighs in on how smarter measurement strategies are shaping the future of UK retail with The Drum. 🔗Read the full story here: https://lnkd.in/eKsVHfzT #AssemblyEurope #Retail #DataMeasurement
What does "winning the cart" look like for UK retail success? "The winners won’t just be those with the biggest budgets but those who can deploy them effectively," writes The Drum's Jenni Baker. That’s where demand-led budgeting comes in. Powered by AI, it allows marketers to strategically scale up or pull back, ensuring they stay present from discovery through to decision. As Dan Roberts, Global VP of Search at Assembly, put it: "You don’t just react to demand. You use AI to anticipate, influence, and capture it." Read more at https://lnkd.in/eKsVHfzT #RetailMedia #SearchMarketing #AI #AssemblyGlobal
