Auriga Space’s Post

Deep Tech Field Notes: Winnie Lai // CEO & Founder of Auriga Space // Blueprint for Building Hard Tech Companies Her methodical approach to managing risk reminded me of the late Charlie Munger's wisdom: "All I want to know is where I'm going to die, so I'll never go there." For Winnie, this translates into weekly leadership meetings that always start with "what could kill our company?" One of the most compelling insights: "The engineer inside me always loves to overengineer, but as an entrepreneur, I need to understand ROI. We're breaking down our electromagnetic launch system into three phases - Prometheus, Thor, and Zeus - each generating revenue while advancing our technology." This journey from scaling fintech to revolutionizing space access highlights a bigger story: 🚀 Hard tech success requires business model innovation, not just technical breakthroughs 🛠️ LA has become the epicenter of aerospace innovation - with Space Force, defense partners, and machine shops all within reach 📈 Revenue can't wait for orbit - Auriga's proving it by monetizing their tech for hypersonic testing first 🌊 The next wave of space companies will be built by founders who master both physics and practical execution Read the full interview here: https://lnkd.in/gjrkdfgF Owen Fileti SoCal Deep Tech Rahul Singh Joshua Peng Emily Gold