How ratings and reviews power AI-driven shopping

View profile for Austin Rindner

Strategic Account Director @ Bazaarvoice | Delivering Client Outcomes & Revenue Growth

ChatGPT isn’t just answering questions anymore. With Instant Checkout via Etsy and Shopify, discovery, research, and purchase can all happen inside AI. What fuels those AI-driven outputs? In large part: ratings, reviews, and UGC. The same content that earns trust on a PDP is now deciding what shows up in AI-driven search—and with these new partnerships, it can drive not just discovery, but purchases directly. Read it here. 👇

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