Avalon Consulting’s Post

We’re proud to share that Akanksha Kaul (B.Tech Electrical & Electronics Engineering, Class of 2021), Senior Consultant at Avalon Consulting, along with Utpal Kaushik, Consultant, recently co-authored an insightful piece titled "There Once Was a Labubu" published in Adgully. Their article explores how Labubu has become a symbol of modern hype — driven by scarcity, emotion, and community — and emphasizes that for hype to last, it must be rooted in timing, value, and sustained engagement to avoid consumer fatigue. Read the full article here: https://lnkd.in/gAHz3QRW #SNUAlumni #Adgully #Labubu #ModernMarketing #HypeStrategy #ConsumerEngagement

📈How Labubu Became a Global Sensation — Powered by Digital Strategy: Labubu isn’t just a toy. It’s a case study in how digital technology scaled Labubu globally through the power of digital technology. Few key factors in their journey, including, social media platforms like TikTok and Instagram turned fans into marketers, driving viral demand. However, the Automated Robo Shops and blind-box retail gamified the buying experience across 18+ countries. Moreover, AI-powered supply chains helped Pop Mart scale production while maintaining scarcity and hype. Real-time data guided global expansion from Beijing to London, LA, and beyond. Most importantly, China’s integrated digital ecosystem blended e-commerce, entertainment, and finance to create a self-sustaining cycle of demand A B. In 2025, Labubu generated $670M+, proving how tech can turn creativity into commerce and culture into global influence. As an enthusiast exploring tech, branding, and global impact, I see Labubu as a blueprint for how digital ecosystems drive modern business. #DigitalStrategy #GlobalTalent #TechLeadership #InnovationMindset #DigitalTransformation #BrandBuilding #LabubuEffect #FutureOfBusiness

Labubu’s rise from blind-box oddity to a $670M cultural case study proves one thing: brands that connect emotionally win. It’s more than scarcity or hype — it’s about building belonging, trust, and identity. 👇 Check our new blog post to learn how Pop Mart turned Labubu into a global phenomenon, and what every brand can borrow from this playbook. https://lnkd.in/dK3WqjHe

In Episode 2 of our conversation with Salone Sehgal from Lumikai Fund, we explore the science behind the attention economy: the DOSE framework (Dopamine, Oxytocin, Serotonin, Endorphins) that powers every successful consumer app. From virtual gifting on platforms like Eloelo to subscription models on Kuku FM, Indian consumers ARE paying. They just needed the right infrastructure. Salone also breaks down the challenges founders face, why Lumikai ensures 24-month runways, and how 85% of their seed-stage portfolio is already generating revenue.

#TheSreekantKhandekarInterview: CMO Sandeep Tanwani in conversation with Sreekant Khandekar, reveals how Pidilite Industries Limited keeps creating iconic brands like Fevicol, Fevikwik and Fevicryl through innovation, cultural resonance, and a smart mix of Core, Growth, and Pioneer brand strategies, even in the age of social media and q-commerce. 👉 Watch the full interview on YouTube: https://lnkd.in/gGPZSPRq #Pidilite #Fevicol #MarketingStrategy #Innovation #BrandBuilding #Consumer #Insights #BusinessGrowth #Interview #Series #afaqs

Last week, the HansaMatrix team welcomed representatives from Vivi - Vienā vilcienā to our Venstpils site to share practical insights on applying LEAN methods. Together, we explored how LEAN can structure processes, reduce waste, and establish measurable KPIs. We were pleased to see the ViVi team taking steps to adopt LEAN and implement more efficient, sustainable methods in their daily work. We are happy to contribute to this knowledge exchange and support continuous improvement initiatives. #HansaMatrix #LEANmanagement #ProcessImprovement #OperationalExcellence #ContinuousLearning #KPI #EfficiencyInAction #LeanThinking #ViVi

If I were the CEO of Labubu, I would create a second company that would manufacture fake Labubus. A preemptive strike, so to speak. I’d launch a sister brand that intentionally makes “fake” Labubus: lower-cost, openly un-authentic variants designed for markets the main brand cannot profitably serve. Call it disruption by design — a preemptive strike against piracy and a way to reclaim control of quality, price and customer trust. Think of it as legal trolling: we make the fakes before others do. Why not? Piracy is inevitable. #BrandStrategy #MarketStrategy #labubu

Nothing sells like the product itself. In my conversation with Erik Braund, CEO at Katmai, we explored why true expansion starts with usage, not selling. He shared how a Katmai customer moved from a small pilot to hundreds of daily users without extra sales pitches. The product’s value carried the expansion and opened a 150k seat opportunity. This got me thinking: Our industry’s playbook of more meetings, more pitches is broken. In a product-led world, the real expansion strategy is simple. Make your product so good that it sells itself internally. When adoption runs deep, upsells become a conversation about value the customer already sees, not another sales presentation. I’ll be in NYC later this month for Customer Success Week, where leaders are sharing real playbooks on retention, expansion, and scaling sustainably. If you’re planning to come, let’s connect. Maybe the best sales call is the one you don’t have to make. What do you think?

Kantata's brand-new Expertise Engine is coming soon. This is a major advancement in AI for Professional Services, designed to learn directly from your people and client engagements — turning every future project into a smarter, more strategic advantage. The future of Professional Services is powered by what your teams already know. More information to follow #Kantata

Professional services is evolving — and Kantata is leading that way forward. In this moment from Converge, our Chief Product Officer Sarah Edwards, reveals how Kantata's new Expertise Engine will help firms evolve beyond optimization, transforming the way you work for a smarter, more connected, and more successful experience. The future starts now. Learn more: https://okt.to/ViDknR